‘Tis The Season To Pitch Yourself: Why Now Is Better Than Ever To Work With Brands

Lately, it seems like my newsfeed is constantly flooded with reports on the fashion industry's major move towards digital, often inferring that more traditional forms of marketing, usually used at larger fashion houses, are now finally picking up on it.

And guess what? It's almost October, folks. Which means the holiday season is not as far away as it might seem. And what do the holidays mean? Shopping, commerce, and now more than ever, e-commerce.  For example, in the most recent Q2, e-commerce sales were at $39,707,000,000, a 14% rise since the same quarter last year, according to Fortune 3, and it's only going up from there.

By this point in the year, most brands have planned out their marketing and advertising strategies for the holidays, but have yet to pinpoint their specific tactics.
As many brands have tapped into their digital and social media strategies on a larger scale, bloggers can position themselves as an integral part of this equation. One recent example might be Target's focus on building fashion content on their site and social media to improve their sales — while they haven't announced bloggers as a part of their plan, it would be feasible bloggers could potentially get involved.

So, how do fashion bloggers become part of the equation?

By pitching yourself!

How is a brand suppose to know you exist if you don't tell them? They might not realize how a blogger, like yourself, can help them build an online presence, and eventually a broader ROI, if you don't tell them — besides, the worst thing they could say is “no.”

How to pitch yourself:

If you haven't ever pitched yourself, check out our invaluable resources here and get started.

[Bigger, Better, Bolder: Learn How To Pitch Yourself]

[Pitch Yourself (And Your Blog) To The Press]

[Talk That Talk: Know Your Blog Business Buzzwords]

[Bigger, Better, Bolder: Build Your Media Kit]

[Business of Blogging: Building Your Media Kit]

‘Tis the season to pitch!

[Photo by Eric Guillemain (2b Management)]

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9 Responses

  1. Ariana

    Very useful info! My blog is all about shopping. I am actually planning to reach out now to get ads on my page. I didn’t know who or how to pitch until now. Thank you!

  2. The Glamorous Housewife

    I was waiting to pitch my blog until I felt like I had “enough” followers and page views. I finally realized there is no such thing as enough and now is as good a time as any. I can’t wait to read all the links provided in this article and get to pitching!

    Thanks doll,
    The Glamorous Housewife