The Fundamental DOs and DON’Ts of Fashion Blogger Business

If you're just starting out with your fashion blog, or your blog is just starting to get to the place where you want to start monetizing, you probably have a lot of questions about how to be a professional in this industry. I've made mistakes along the way and working with bloggers, sometimes I see mistakes. On the other hand, through those mistakes and through learning from others, I've been able to figure out how to build a business. Here's a list of what you'll need to do and what you will absolutely need to avoid doing.

 

DO

Write your elevator pitch. What is your mission? Be sure you can communicate what your blog and your business is about in a concise way.

Put together your media kit. What are your services? What can you provide a brand? Know your traffic, your stats, your press  placements.

Familiarize yourself with industry jargon. If a brand asks you for a “deck,” it's probably good to know what they are talking about. Understanding what your clients want may require you to understand the language they speak. It also helps build a rapport.

Collect case studies. Every time you do something with a brand, or if you are building your portfolio of projects, collect your data. How many entries do your giveaways garner? How many pageviews and shares do your sponsored posts have? Keep all this information, as it helps you build your case when it comes to asking for compensation.

Be patient. Bloggers don't become superstars overnight. This is true for everyone. If you are dedicated, your day will come.

Say “Thank You.” It's good manners for a reason. When someone gives you business, asks you to take part in a project, or gives you something, it's important to say “thank you” to acknowledge their belief in you.

DON'T

Don't use “internet speak” in your emails. Use capital letters, salutations, correct spelling.

Don't be overly aggressive. If your proposal has been declined by a potential client, thank them for their time, and move on. Do not continue to bombard them with emails even though they have repeatedly said no. There is a line between persistence and harassing, don't cross it.

Don't demand freebies. We've heard from brands over and over again, how some bloggers email asking for free product and expecting to get it right away. Brands gift product for a few reasons, and often have to report to their managers about the return a gift has yielded, so if your goal is to get free product, be sure to understand a respectful relationship must be the foundation. Once you have established that, then educating the brand with your value (case studies can help here) and a proposal of what you will do with the product can help. Just because you started a blog, doesn't entitle you to free product, but that doesn't mean it won't happen eventually.

Don't get drunk at events. Many brands put together cocktail parties, with free drinks which is great, but that doesn't give you a free ticket to party like it's 1999. You want to be a professional, behave professionally at branded parties. Save the jello shots and the bush-barfing for friends and people who are forced to love you.

Don't air your grievances over Twitter. That's just never a good idea. If it doesn't burn a bridge with your client, it will certainly send a message to potential clients to never hire you.

What DOs and DON'Ts  would you would recommend?

Image by Mayer George Vladimirovich  on Shutterstock

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12 Responses

  1. Rachelle Porsenna

    Love the list, my blog is pretty new but I’ve had an Etsy store for almost 3 years now and I get countless emails from bloggers asking me for freebies. And doesn’t matter how nicely you ask I think it’s not appropriate.
    xo
    Rachelle
    http://pinksole.com

    Reply
  2. Stephanie

    Not to be finicky – but the correct spelling for the term is a dek. Just to clarify, especially if you are going to be reading it in an email.

    Reply
  3. Ascending Butterfly

    The same goes both ways, I hate getting pitches from Brands and PR firms asking me for ‘free’ coverage as well. I can’t my pay my landlord in gum, widgets, apps, event notices, or fashion, no matter how pricey it is. When a blogger requests something from a brand they know they are going to have to ‘work’ for it, how do brands just get to ask us for free coverage? Call us ‘Dear Blogger’ or send us senseless pitches with grammatical errors and typos?

    Reply
    • Tali

      So with you on that one! Sometimes it’s not even “Dear blogger” but just “Dear” or “Hello”. I mean, how difficult it is to find the blogger’s name in the “About” section?

      Reply
  4. Amber Nefertari

    OMG getting drunk at events, I cannot tell you how many times I have been to blogger parties and see everyone getting pissy drunk. It makes me wonder, how do they expect people to want to do business with them? We are human, but some things need to be reserved for intimate time with friends. Once you put yourself out their your reputation is at jeopardy.

    beautyandthestreetmag.blogspot.com

    Reply
  5. Tali

    “..people who are forced to love you” – this sentence alone can make a whole article))

    And to the do/don’ts issue – great advises, especially the one about refraining from internet language usage in emails. Luckily I had to write many official emails in my life, so I can switch easily. Otherwise, it’d be a problem, because I chat a lot and inet slang is very addictive.
    As for drinks – I don’t drink at all, especially not at parties. Being the only sober person and watching others can be quite amusing (if you cannot escape in time). Having a sober bff by your side can be priceless.

    Reply