Wake Up Round Up: Twitter Co-Founder Jack Dorsey’s Role ‘Reduced’ And Can Marissa Mayer Have It All?

“Dick Costolo was a stand-up comedian years before becoming the chief at Twitter. He has been unafraid to buck convention as he guides the company toward a possible I.P.O.” [New York Times]

“The role of Twitter co-founder Jack Dorsey, who returned to the company as executive chairman after a two-and-a-half-year hiatus from day-to-day operations, has been ‘reduced' after co-workers complained he was ‘difficult to work with' and ‘repeatedly changed his mind about product directions.' Although he is still involved in strategic decisions as executive chairman, no one directly reports to him anymore.” [Mashable]

Can Marissa Mayer really have it all? [The Cut]

“Tumblr may be beloved by creative agencies, but good luck giving clients evidence how all those cat GIFs translate into raising brand awareness. Until now. On Thursday Tumblr named Union Metrics as its preferred third-party analytics tool, making it the first social analytics firm to receive the microblogging site’s blessing to track and analyze content across the platform.” [AdWeek]

“W’s Nina Lawrence has split after 15 years at Condé Nast for The Wall Street Journal, where she’s landed a big job: vp of global marketing, advertising sales. Lawrence will be in charge of overseeing the global ad sales team across print, digital and events and expansion of its creative and custom advertising.” [AdWeek]


[Photographed by Norman Jean Roy, Vogue, August 2009]


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