Wake Up Round Up: Zappos Taps Into Pinterest ‘PinPointing’ To Boost E-Commerce

Within minutes, a tweet from the new T: the New York Times Style Magazine editor, Deborah Needleman, had inspired its own hashtag and hundreds of mocking responses. [WWD]

And another take on the #sorryfeminist hashtag. [The Cut]

“Gap began advertising on New York City’s MetroCards on Monday to promote its remodeled flagship on Broadway and 34th Street, which reopens Wednesday. The card reads ‘Be Bright NYC' on the back, offers a 20 percent discount on regular-priced items through Nov. 18, but not third-party brands.” [WWD]

“Over the weekend, Hedi Slimane scrubbed his Twitter feed clean of all things Cathy Horyn, including his open letter. In what is surely just a very convenient coincidence, WWD ran a strange and lengthy story this morning about some old drawings by Yves Saint Laurent that were allegedly stolen from his apartment years ago. WWD's report makes no mention whatsoever of the more recent controversy surrounding the fashion house…” [The Cut]

Yesterday, The New York Times employees protested… sort of. [Gawker]

“Whereas previous fashion seasons were dominated by designer departures, meltdowns and final exits, this season the narrative focused on two of the fashion world’s most celebrated designers, Raf Simons and Hedi Slimane, and their respective ready-to-wear debuts at two of the industry’s most important houses, Christian Dior and Yves Saint Laurent.” [BoF]

“Zappos, the online shopping Web site, is trying to change all that with PinPointing, a service that recommends Zappos products based on Pinterest pins and boards. The pins and boards triggering suggestions don’t necessarily feature Zappos products. Recommending items based on particular images is nothing new — see every fashion Web site urging you to ‘shop this look' — but retooling the concept to play off of Pinterest is.” [On The Runway]

Karl Lagerfeld explains the hula hoop bag. [HUH]



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