Wake Up Round Up: Carine Roitfeld Adds Global Fashion Director for Harper’s Bazaar to her Résumé

“Yesterday, WWD reported that Anamaria Wilson, the fashion features director at Harper’s Bazaar, would be leaving her post at the magazine to join Michael Kors as senior vice president of global corporate communications… So what’s going on? Why are all these editorial-minded individuals leaving publishing to work for retail brands?…When brands first began edging their way into editorial content a few years ago, they may have initially approached it like one big advertorial. But today’s consumer is far too savvy for that. No one wants to have a sales pitch crammed down their throat when reading a blog…now a lot of brands have realized that content is a huge part of building a relationship with your customers and getting them to stick around for a while.” [Fashionista]

Another reason to love Anderson Cooper — he gave Alexa Chung a customized hula hoop bag! [Fashionista]

“A month after introducing her new CR Fashion Book magazine, Carine Roitfeld has added a title to her résumé. On Thursday, Hearst Magazines named Ms. Roitfeld to the newly created position of global fashion director for Harper’s Bazaar.” [On The Runway]

In case you care, Lindsay Lohan is voting for Mitt Romney. [Daily Intel]

The Racked Awards went down last night at Westway in NYC. Check out who got to take home a gold turban. [Racked]

Joe Biden and Paul Ryan debated last night in a VP battle. But what did their wives wear? [HuffPo]

[Image by The Sartorialist]

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