One of my favorite trends to watch emerge in the fashion blogging community is the growth of variety in content. I know it's not really like this, but in my head, I imagine that it's like making friends: the more time we spend together, the more we get to know each other, the more we feel comfortable revealing about ourselves and our lives.
If that theory were true, it seems like we're all getting to know each other rather well, wouldn't you say? Heavy-hitter fashion-meets-lifestyle blogs like Oh Joy! and Cupcakes & Cashmere have had this mix down for a long time, but it's fair game for anyone! So how can you get in on this trend and let your readers get to know another side (or two, or three) of your life? I think there are 5 big categories you can turn to for lifestyle content that will add depth and personality to your fashion blog.
Recipes & Cooking
I am always in awe of people who cook frequently. If you're one of those people, hats off to you, seriously. If you're one of those people and you're a fashion blogger – share it! Why not dress up for a fall picnic, photography your look and then share your killer recipe for roasted pumpkin seeds? I think Sam of Could I Have That does a great job incorporating cooking elements (and more) into her content – like this recipe for apple chips. To keep continuity on your site, you can try using seasonal recipes or tailoring them to holidays as well, which could align nicely with your fashion content.
Decor & Gardening
Maybe you're in the midst of a remodel, maybe you've decided to paint your living room mint green and replace your kitchen table. If you feel comfortable sharing your private space, why not let your readers in on how you make yourself feel at home? Or, share inspiring editorials that influence your own aesthetics, from places like ELLE Decor and Architectural Digest.
Art & Design
So much of what influences fashion designers comes from the art and design worlds, so why shouldn't they influence your personal style and blog? Don't force it, obviously, but if you have a sweet spot for Manet, Monet, Gaudi, and Getty – they probably influence your style more than you realize. Make a collage of paintings with your favorite fall color trends. Contrast the lines of your local Capital building to Martin Margiela's latest collection. Twist and tinker with your inspirations to find something that resonates with you and it will surely inspire your readers as well.
Books, Movies & Music
These elements are so easy to incorporate with your fashion content – especially in short, snappy little posts that can serve as filler on slow content days or the weekends. I post a new song every week on my blog, but there are so many other ways to integrate your cinematic and literary tastes into your site. Create a winter shopping collage inspired by the costumes in Love Story. Compile a list of your 10 favorite, most stylish films. Review a book once a month on Sundays. Make playlists to fit a certain event or season – the possibilities are truly endless.
Health & Fitness
This might be the most personal direction you can go with lifestyle content (besides probably pregnancy and motherhood). If you feel comfortable sharing these tips, you'll probably find your readers incredibly receptive. They're already coming to your site because they trust your opinions, and would probably admire (and be inspired by) your health and fitness tips, if you have them. Maybe you're a CrossFit kid like Taylor from Sterling Style (above) or a serious yogi, or maybe you take a vigorous weekly walk over the Brooklyn Bridge. If fitness and healthy living is a big part of your life, it may really impact your community and followers as well.
There are two big, golden keys to great lifestyle content: The first, just like great fashion content, is the visuals. Whether you're shooting your cooking adventures in the kitchen as they happen, or using gorgeous inspiring interiors from Architectural Digest, make sure they're big, clear, and properly credited! The second, is relevance. The lifestyle elements you incorporate should be relevant to your life as well as the lifestyle of your readers, and timely.
Do you like fashion blogs that incorporate lifestyle content as well, or do you prefer a more specific niche?