Here at IFB, we do our best to include speak to our global community. This can prove difficult when we are based in New York, with only a small local team. But whether your in Nigeria, New Zealand, or North Dakota, you too can start your own small fashion blogging group within the larger global community.
While IFB can't speak to every single specific community (there's just too many!), you can take your own initiatives to create unity with other local bloggers. Sure, you may not live in Paris or LA, but use your resources to your advantage to build your own small hub for support that's not just on the internet, but off.
So what happens if your blogging from an area that's not considered a “hub” for fashion bloggers? It may be difficult to feel like you are part of the bigger picture (the digital age of fashion!). So how do you create a community, and more importantly, how can you make it count?
- The first step is finding the bloggers that are in your area. How? Well, one easy way is by using our forums. Another way is by using specific Google searches, or searching through our community pages.
- Once you locate a few in your vicinity, don't be afraid reach out to them. There's two approaches to this: 1) through social media or 2) through email. Bloggers tend to have their contact information readily available on their sites, so it shouldn't be too difficult to find.
- Next, organize the blogger meet up. If there's only two of you, grab a coffee or lunch to chat. If there's a group of you, think about putting together a small gathering. Make sure everyone is introduced to one another and feels comfortable. Also, think about picking a location that's quiet, or quiet enough that everyone can get to know each other.
- After you have have a few bloggers together and have become comfortable with one another, start strategizing what marketing initiatives you want to tackle, what local brands or shops you may want to work with, and how, as a team, you want to work with them. Maybe you could help put an event together for them at a local boutique? Perhaps you could organize a runway show? Or all take photos together and do content marketing as a group? Conjure up a few possibilities, as well as what you want out of it (i.e. is it for exposure for your blogs? to form a stronger local blogging community? for pay?). Present yourselves as a package, be flexible, and make it easy for a brand to say “yes.”
- Help your community grow. Once you start building up a portfolio as a group, continue you to work with your community. Maybe eventually you will want to do a weekly meet up, or send a monthly newsletter. Reach out to new bloggers in your area, and continue to stay open minded to business opportunities as a team.
Have you ever organized a blogger meet up in your local area? Would you be interested in trying? Do you think it would be beneficial?
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