Does Personal Style Blogging Make You More Self-Aware? 7 Bloggers Weigh In

Personal style blogging has certainly become an internet phenomenon over the last six or seven years, so much so that names like BryanBoy, Tavi Gevinson, and Leandra Medine, once only known within an blog-savvy community, have filtered into the mainstream fashion industry market with capsule collections and advertisements on the sides of buses. While some have been doing it for years, others have only recently began tapping into the trend of styling oneself and posting snapshots on to the Internet. And as the fashion blogging industry, in general, is ever-evolving, I began to wonder particularly about how personal style blogging made one feel after doing it for some time.

Does dressing yourself, taking a photos, and then posting them on the Internet for all the world to see and critique have an effect on how you think of yourself from day to day? Does personal style blogging make you more self-aware?

Since I am not a personal style blogger, I asked a few to weigh in with their thoughts and experiences on the topic. See what they had to say here…

Justin from Scout Sixteen:

“We put our lives in the public eye and – in doing so – I believe we subject ourselves to new degrees of self-awareness (and sometimes harsh self-critiques) about our image. You're much more aware of the visuals, like how a color washes out your skin or what length of skirt accentuates the right curves.”

“With an influx of bloggers entering the market, I'm interested to see how this affects retailers as teens and young adults become more aware of their bodies and dress accordingly. The effects on consumer/shopper psychology could be quite narrowing for the retail industry.”

Ellie from City Brewed:

“In my opinion, personal style blogging definitely makes me more aware of my appearance! Since documenting my outfits, I'm more aware of how my nails look (I've fallen victim to chipped nails far too many times!), if my tops are perfectly ironed (type-A personality, what's up!), and my posture. I do my best to perfect these little things each and every time I get ready, or when it comes to walking down the road, I'm constantly checking my posture! Healthy self improvement or borderline obsessive? One will never know.”

Denise from SuperWowOmg:

“Personal style blogging has made me more self-aware of the way I dress, my posture when I'm in public, interacting with others and how I'm posing in pictures. Since the popularity of my blog has grown, I'm finding myself more conscious of how I'm portrayed when I'm out and how I carry myself. It's finding the balance between carrying yourself confidently and keeping things cool and nonchalant. Especially in Hong Kong where the blogging community and scene is still quite small, it's easy to be ‘spotted' on the street so I always have to make sure I look okay and I'm not acting too stupid in public, although I definitely try to stay true to myself and be as normal as possible, which basically means acting a fool most of the time but still looking presentable at the same time.”

Anthony from Closet Freaks:

“For the most part I think we are both very self-aware to begin with. We know exactly what image we're putting out and what aspects of our life and personal style we want to highlight on the blog. We've been blogging for just over a year now and the one thing we are definitely more aware of is the outfits we posts. Is this ‘blogworthy?' is a question I think to myself when styling our looks for the outfit posts. What might translate as a perfectly stylish and decent outfit for everyday life might not translate well online in terms of getting reader response on affiliate links, social media, etc. Since we want our blog to be a business, we are more aware of putting our best ‘look' forward when it comes to showcasing our personal style online.”

Jen from Style Bomb:

“The most important lesson I've learned since I started blogging is to be yourself 100% percent of the time … let your freak flag fly. Readers really responded when I opened up my personality, such as my love affair with disco music. More often than not, I have found that people relate to quirkiness rather than what is considered cool.”

Queen Michelle from Kingdom of Style:

“Personal style blogging has definitely made me more self aware but on the downside, it's made me more self critical. Being photographed and having to look at photos of myself on a weekly basis, has forced me to confront all the physical things about myself I never liked. Previously I was more able to ignore them, but seeing them all the time now can sometimes make them seem worse than they actually are. As a woman, it's too easy to fixate on perceived ‘flaws'.

On the positive side however, photographing what I wear has given me a better understanding of what suits me and what doesn't.”

Karina from Beach & Dress:

“If anything, I think personal style blogging can boost your confidence and definitely improve your style. When someone wants to blog about their personal style they most likely know/think they have something to offer – they have a great style and people have probably already told them that. So once they start blogging they hear more compliments, thus their confidence grows. However, since there are so many personal style bloggers, it's important to have a very refined style that can stand out in the crowd. This is where the improvement part comes in. Personal style blogging can be a reality check, but most of the time it's in a very positive way.”

For those of you who are personal style bloggers, how has posting photos of yourself affected you over time? Is there an effect?

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21 Responses

  1. Rachelle Porsenna

    Great post, blogging has for sure made me more self aware, for example now I know what colors to stay away from, what cuts work best for my body type. Overall looking at a picture gives you way better feedback that a mirror could ever do. Even in the makeup area, I now stay away from certain hues of eye shadows, I pay way more importance to my hair etc…. I don’t beat myself up over everything or try to be perfect. But I’m more comfortable on how I present myself now.

  2. Jenny

    I’ve been blogging for 6 months and it definitely has made me more self aware. Most importantly, blogging has helped me become more critical of what I purchase and of my fashion choices. In this short time, my style has really evolved and matured (to match my age). I realized I had a lot of cheap looking pieces and old fashioned styles in my closet that I’ve been wearing for many, many years, that really no longer reflected my tastes. My wardrobe is now a mix of what I want my style to be, and of what it used to be. I’m slowly trying to replace the old pieces with new ones that really express my personality and my current style. I’m not sure if I would have come to this conclusion without having started my blog.

    xo Jenny

  3. Nikki Hodum

    I’m just now starting to step out of my comfort zone and try some personal style posts. I am super critical (and a little awkward) so it has been super hard for me to try it! I am self aware to the extreme about it- do I look ok? I do look fat? what about my hair? do I look like I am trying too hard? I am hoping to ease up on my insecurities and be able to have fun with it someday 🙂

  4. Diana

    Since I’ve started my blog a year ago, I’ve noticed that I’ve become more aware of how I look and what clothes I wear. I’ve also learnt lots of new tips and styles to vary my fashion style 🙂

  5. Elena

    I agree, since I started blogging 6 month ago I become more self aware. It helped me a lot to understand fashion, I realized which pieces in my closet just a waste of space and I changed my style. My readers are very supportive, but sometimes comments can make you feel uncomfortable and you can start thinking about quitting, appreciate their opinion and be true to yourself and your style!

  6. Ashley Garner

    Before I started my blog I was a model and always felt like I was representing myself through the eyes of other people. When I started my blog and began posting pictures of myself a whole new issue suddenly came up with HOW I wanted to present myself through my eyes. Did I want to be one of those blogs that used the same background for every style post or did I want to be creative and have sort of mini editorials with different perspectives in different locations. Also did I want to present myself as a personal style blogger/model or just as a girl who has always loved fashion and happens to model sometimes. Over time I have done a mixture of pure “outfit photos” and other editorial like posts. Overall all of the photos that I choose to post end up representing this overall “idea” of me and I think that is what ends up happening when you have a blog. It is not necessarily about the person of the blog but about the idea of the person behind the blog. The photos that you select to post on your blog end up representing an image of you to the community and as a Denise of SUPEROMGWOW the way that she presents herself through her blog is not necessarily who she actually is (referencing to: “It’s finding the balance between carrying yourself confidently and keeping things cool and nonchalant. Especially in Hong Kong where the blogging community and scene is still quite small, it’s easy to be ‘spotted’ on the street so I always have to make sure I look okay and I’m not acting too stupid in public, although I definitely try to stay true to myself and be as normal as possible, which basically means acting a fool most of the time but still looking presentable at the same time.”)

    Through this process I have learned many things about myself in the way that I want people to view me and perhaps that makes us all very narcissistic. I am willing to admit that I have narcissistic qualities, simply through spending all this time taking photos of myself/editing them, thinking about the blog, going through pages of it trying to make sure I like what I am posting and what it is representing about me and what people might read into it in the future when I apply for jobs, etc.

  7. Donna

    Funny enough, I was just discussing this with my best friend. My blog has made me painfully aware of how different I can be, especially when it comes to dating. Our lives are VERY public, and you don’t realize that until the guy you’re talking to friends you on Facebook and you never hear from him again…because he read the blog. Or when you get featured in a magazine and the other guy you’re talking to stops chatting because he realizes you might be more important than him.

    I don’t think my blog has made me self-aware as far as image because society in general does that. I think my blog has made me aware that men in general are still struggling with successful women, who have brains, beauty, and style. Until that struggle ends…looks like me and my leopard harem pants will be single. 🙂 (but I couldn’t date a man who didn’t love me in leopard pants anyways….)

  8. Luxaholic

    I agree that blogging does not only make more self-aware, it also makes more self-critical. Since I’ve started my blog in January, I’ve definitely become more critical about what I wear. Looking at my pictures I’ve realized that some styles don’t look as good as I imagine or as the mirror shows. Sometimes I have to ask myself, “Hey, where is actually your waist in this cardigan?” In fact, I’ve found out that mirrors can be really subjective and deceptive…

  9. FashionEdible

    I’ve gained a lot of confidence through blogging. I still feel self-conscious standing in front of the camera for pictures but not quite as much as I used to. Blogging has also made me realize that everyone has a different style and while some things I own may need to be tossed, many pieces are just my personal style. As many have mentioned, seeing my own pictures also helps with figuring out what clothing flatters and what pieces would suit someone else. There’s nothing wrong with posting a fail outfit and letting everyone know why it doesn’t work for you. No one is perfect and blogging helps us all realize that 🙂

  10. Sara

    I definitely agree with these other bloggers–I have definitely become more aware. I think the biggest thing I noticed right away in photos, was my lips. I now wear lipgloss/ lipcolor on a daily basis. It has brought something fun and new into my life and I am so happy to have (re) discovered it!

  11. Célèste

    I definitely related to what someone said about being more conscious of her nails. My nails always need to be perfect or naked. I just can’t deal with chips, and if I have them I will hide my hands.

  12. Barbara

    I am not a personal style blogger even though I have gotten a couple of requests to showcase my outfits once in a while. Blogging as a whole has definitely made me a more confident person. People read my posts and realise that I am not all dumb and stuff. I am still shy and not very open to attending events cos “I don’t know what to wear”, lol. But still I am more in the public eye and more in people’s faces and that has definitely made me more self aware at work and everywhere.
    Lagos, Nigeria

  13. Amanda

    I’ve been fashion-blogging for almost three months and I have definitely experienced the roller-coaster effect of self awareness. At first, I was very self aware. When you’re entering the big bad world of fashion (even on the jr. level) you begin comparing yourself to others. The more I blog, the more I learn and I’ve since come to a level of understanding with myself. There are too many fashion bloggers and fashion experts out there for each of us to worry about being everything to everyone. When I’m focused on my blog as a business, I tend to over-analyze the importance of “looking perfect” in all of my posts with just the right outfit and combination of accessories and colors. When I put all of that aside and just enjoy my hobby and passion for style, it’s more enjoyable and I actually feel empowered by my individuality and differences. It’s a constant balancing act to remember the latter perspective, but being too self aware takes all the fun out of it. So I CHOOSE not to be that way. I choose to be fearless. 🙂

    • Princessa

      Amanda!! I found you on Instagram (who knows how) and your blog is adorable! I love the whole “fearless” thing!! Such an inspiration because really, we all need to remember that and go BIG or go HOME. I am a new blogger, just shared my blog with friends a few weeks ago. You’re right, it’s hard not to try to look “perfect” in every pic, but you are doing a pretty good job of it! 🙂

      Let’s follow each other if you’d like!

  14. Princessa

    Loved this post! This is one of the reasons I started my style blog. I’m a young mom (23 years old) to a crazy 1 year old baby boy. Most days it’s a MIRACLE if I even have makeup on! Haha. So to challenge myself and push my personal style, I made a goal to get ready on a daily basis. No one wants to see pictures of you wearing your gym clothes all day! So it’s sweet to see pics of yourself so you can analyze your outfit better than in front of the mirror!! Check out my beauty/style blog!!
    Instagram name: CessaGuthrie

  15. Domenic Robert Bartlett-Roylance

    I agree with Karina, like most of my friends who also buy designer have no idea how many other people own that piece of designer and they think they are extremely special. Then when you start blogging I was like, gosh maybe my designer isn’t so important…. it’s about being apart of the community..

    xx Domenic