Over here at IFB, we live by our editorial calendar. It's our monthly, weekly and daily bible. It's essential that we plan out our content to make sure we're covering all the topics we need to, and to make sure we don't repeat ourselves or miss deadlines.
As a blogger running your personal site, you can benefit hugely from establishing an editorial calendar. Even if you're not pushing massive amounts of content daily, knowing how your week or month looks in advance will help you establish a trusted routine for your readers and manage your busy schedule more effectively.
For some bloggers, you've only got one type of post and that's your thing. If so, then this post isn't really for you. However, if you're open to posting different kinds of content that all lends itself to your personal taste, your niche and your aesthetic, then you might want to consider outlining and specifying which types of posts will run on which days, to create a rhythm to your content. Feel the beat with these 7 types of fashion blog posts. (One for each day of the week, get it?)
1. Personal Style / Outfit Post
As a fashion blogger, this may be the meat-and-potatoes of your usual blog content. This post will have your original photography, personal style commentary and links to your affiliate networks.
2. Collage Trend/Shopping Post
Collage posts allow you a lot of freedom in the type of topics you cover. You can address a certain trend, a certain style of items, a hot color, anything! Whether you use Photoshop, PowerPoint, Polyvore, ShopSense or any other tool to make your collaged image, don't forget that this is also an opportunity for monetization.
3. DIY (do it yourself) Post
I could go on-and-on about what goes into a great DIY post, but instead I will direct you to this post: 5 Easy Steps For The Ultimate DIY Post.
4. Editorial or Runway Coverage
During fashion week (month) you might want to punch up your editorial calendar with coverage and reviews of the collections and runway shows. These posts are a great way to add exciting visuals to your content. Just be sure to properly credit the sources where you find your images (unless you're shooting them yourself!) Similarly, you might see a particularly inspiring magazine editorial to share with your readers.
5. Fashion or Beauty Product Review
As you build your blog readership, you establish yourself as a trusted resource for reviews and advice. Your followers listen to you, so why not carve a place in your calendar to share your personal favorite beauty products, apparel purchases, spa treatments, books, nail polish, and the list goes on. Speak honestly and direct readers to where they can find your favorite things.
6. Celebrity Style / Get The Look
Take a note from blogs like Le Fashion and Budget Babe on how to create great celebrity style and get-the-look posts. Along with adding editorial commentary about why you like a certain look or outfit, create a shopping component so that you and your readers can recreate the same aesthetic. (See our post on how to elevate your celebrity style content.)
7. Lifestyle Content
We mentioned last week how fashion blogs can benefit from incorporating lifestyle content into their editorial calendar. Whether it's food, decor, fitness or travel – these kinds of posts add variety and share a different aspect of your personality with your readers.