The past week has been a whirlwind (literally) for those of us effected by Hurricane Sandy. Especially for those of us working in digital media, the constant rush to be relevant and ahead of the pack pushed many of us to start working again before we had electricity, heat, or fresh water.
As a recent article in Adweek pointed out, digital agencies, websites, and social media mavens scraped together temporary offices, back up sites, and ingenious ways of staying plugged in, all to just keep working — because even though we may have not had power in New York City, the rest of the world did (or so it felt).
While social media and the age of digital has boosted our ability to get our news as it happens, are there short comings to always being “on”?
Digital tools helped those with power, cell phone service, and Internet to figure out where relief efforts were (among many other things), but what was interesting to me was how many radio reports during the storm referred to websites to “get more information.” How was one to go to a website while trapped in their flooding apartment without Internet or 3G?
It seems as though the digital age is a double-edged sword during a natural disaster: Those on the outside can see in, but those without the tools of communication (like a laptop or smartphone), couldn't reach out for help.
So what does this have to do with bloggers?
We've talked about how staying relevant to topical events can help boost your traffic — but when is it too much? Here at IFB, we were curious to see which bloggers chose to incorporate the storm into their editorial content, and which didn't, and why.
Here are a few posts I happened to spot while browsing the Internet that incorporated Hurricane Sandy into their content:
- Got The Power?
- Real Nice Thing in Life #15
- Big Red Beanie
- a quick post-Sandy post…
- 5 Days In The Dark: The Hurricane Diaries
Tell us what you did…
If you did blog about the storm, please submit your links here, we'd like to see how you approached it!