Don’t Let Your Blog Go Into Hibernation This Winter: 5 Ways To Use The Seasons To Your Advantage

holidays, blogging

It's only the first week of November, but a glance out the window showed snowflakes falling from the sky. That's right, we had our first snowfall of the season today here in New York City. But there's no reason to run and hide from the changing seasons! Instead, think of winter (or the changing of seasons in general) as a challenge, a time to prove to yourself that you can keep your content topical and relevant to your audience.

To get the ball rolling, here's five ideas to keep your blog from going into hibernation this winter:

  • 1. Show off your layering skills.

Putting together a toasty outfit without looking like a puffy snowman isn't always easy. Give tips and tricks on how to keep your sense of style while bundling up. Explain why you chose a certain jacket or sweater, how they made you feel, and how to wear it — give your reader tangible information they can take away from your post.

Read more: How Long Does It Take To Create A Personal Style Post?

  • 2. Blog about beauty products that protect you from the cold.

What moisturizer are you using to keep your skin healthy in the dry air? Have you find the perfect one yet? Write reviews of various products to beat the winter with — you could even make it a “challenge” and have your readers submit their ideas as a way to up your audience engagement.

Read more: Write a Product Review

  • 3. It's all about the accessories.

The hats, the scarves, the boots, the socks — what accessories have you incorporated into your wardrobe to stay warm? Spotlight what brands have been working best for you, then pitch yourself to those brands afterward to try and do a giveaway for your readers.

Read more: Learn How to Pitch Yourself

  • 4. Too cold to go out and shoot personal style? Work on building your lifestyle content while spending more time indoors.

Showcase your favorite recipe for hot cocoa, your winter work out routine, or your favorite holiday music playlist. If your comfortable with the idea, give your readers something more than fashion

Read more: How To Add Lifestyle Content To Your Fashion Blog

  • 5. Highlight the changing weather in your photos.

Are the leaves changing color? Are there puddles on the ground? Perhaps a little snow? Don't wait it out (permitted it's safe), use it to your advantage. Show off your cool rain boots or umbrella, rather than the typical routine outfit post.

Read more: Beyond Basics: Steps to Creating Vibrant Photos

These ideas don't have to only be for winter weather, you can apply it to any type of season.

How do you incorporate the changing seasons into your blog posts?

[Image credit: Shutterstock]

Leave a Reply

Your email address will not be published.

17 Responses

  1. Nasreen

    Wow this is really good to help me keep going! So far I’ve been layering up and showing that, sometimes i takes pictures of changing colours of the leaves and I might write a post on coats for this winter and how to make it fun to wrap up this winter, i know I LOVE it 😀

  2. Energiq

    Great article! I absolutely agree :))

    I love accessories! I”ve just posted some inspiration photos with hats and caps few minutes ago. 🙂
    And amazing photo. Love the atmosphere of it. I am looking forward to snow:) Hope it will come soon 🙂


  3. Lauren - Slowburn Fastburn

    I definitely agree! Fashion doesn’t go away when the season’s change, and you can bet to find me braving the snow for personal style posts and beautiful winter photography.

    xx lauren

  4. Rebecca

    I really like these tips. My biggest problem during winter is daylight. Or a lack thereof. Since I work a 9-5, most days I leave for work before the light is good and come home after dark. Any tips for optimizing indoor photography during the winter months would be super helpful.

    • Rae

      I agree 🙂 I also need tips on making my indoor pics look better. I have a DSLR, but I’m not the best at using it. My outdoor pics look good but anytime I try to take indoor shots they just look like crap. Any tips would be super helpful!

  5. Taylor D

    thanks so much! As soon as the snow started to fall, the first thought that came to mind was how I was going to photograph outfits outside! This is my first winter blogging, so these tips will definitely come in handy!
    -xoxo Tay

  6. Rachel

    I did the whole cold weather skincare thing last year – it actually helped create a cold weather product routine for me! However, I wish last January I’d decided not to outfit post and write more lifestyle stuff instead – I have a distinct memory of dying of cold shooting something without a coat on outside Liberty’s in London!