While you would think social media would be a blogger's forte, many brands are tapping into social media as a means of marketing — and in some cases, they're doing it better.
Take DKNY PR Girl's Twitter account for instance, Aliza Licht has projected an image of her brand through a personality that's engaging and topical, yet sticks to the intentions of the Donna Karan image. Being a blogger is like being a personal brand in a lot of ways, so how can bloggers use social media to their advantage the same way brands have? See our 5 social media tips that bloggers can benefit from by watching how brands do it right:
- 1. Remember the customer service aspect of social media
Many brands have been tapping into their social media as a form of customer service; a customer can send a tweet inquiring about their product, and the brand can respond. Often times brands have their followers weigh in with their thoughts about any changes or updates the brand may have, and the brands listen and respond to both praise and criticism.
Bloggers, on the other hand, are trying to get readers to click through their social media to send traffic to their website. Since bloggers aren't necessarily selling something tangible (mostly they're selling their personality), customer service isn't something constantly on your mind (like with a brand). The reality is, however, that you too can use social media to gauge how your community feels about your content. Analyze the criticism and praise you receive, track links and decipher what is causing readers to click through, then respond accordingly.
- 2. Social media is a conversation, not a podium
Digital publications and bloggers are the ones creating content everyday to read on the internet, but when it comes to social media, (mainly Twitter and Facebook), it's not always about what you have to say, but what your community has to say. Open the floor for discussion by asking questions or posting thought-provoking information within your niche. React to how your followers weigh in, and keep the natural flow of conversation by writing back in a timely, relevant way. In a nutshell, sharing what's on your mind is great, but ask what's on your audience's mind, too. How are you today, readers?
- 3. Pinpoint who you want attention from
Brands are constantly thinking about the “who, what, where” they want to be associated with — and as a blogger, so should you. Brands tend to strategize who they target with their social media, in hopes that those who they send fun, quirky tweets to will respond or re-post or re-tweet the brand. You can do the same: Make a list of people you want to be associated with and attempt to make them your “social media friends.” Respond to something they write, or send them an article they might find interesting based on their personality or career. Furthermore, be careful not to be too aggressive in your attempts — if they aren't sending the love back, pinpoint another person. Don't be creepy!
- 4. Give them something to talk about
Sometimes it's ok to be a little sensational on Twitter. Think about it like this: When a brand is selling a product, they use words to make the item sound amazing. “Easy!” “Beautiful!” “Fast!” “Free!” You too can use rousing words when “selling” your posts to your social media community. Just remember not to sound too cheesy or off-brand — keep it real, just a little more jazzy.
- 5. Give your blog core values and character, like a brand
What do you value the most within your niche? Find key things that your topics of “expertise” and weigh in anytime those topics are brought up in the media. For example, if denim is your niche and you notice an article on the New York Times about a denim trend, add your thoughts about it and post it to your social media. You want to come off as multi-dimensional and pragmatic, not as a robot who only updates social media to promote a blog post.
What are some other things you've noticed brands do to stay engaged with consumers? Can it be applied to bloggers?
[Image credit: Shutterstock]