By Emily VanderBeek of Isn't That Charming?
Pinterest has recently made friends with brands. The platform rolled out business accounts, which is pinteresting because in the past they were not clear on whether or not they endorsed commercial use on their platform.
The changes will largely go unnoticed from typical users. Brand accounts look no different from user accounts, pinning works exactly the same, and there are no enhanced features. So, what’s the big deal? Simply said, it’s a start.
Here’s what you need to know about the changes and how they could affect your blog (because, let’s face it, your blog is your personal brand).
Businesses Now Have An (Actual) Business Name
No more “First Name”, “Last Name” when signing up – businesses can now enter their actual business name. If there is already a page established, brands may convert an existing account to the new business-friendly account.
If you choose to switch your Pinterest page over to a brand page, this means your blog name will be shown instead of your personal name. While this is largely a personal preference, it’s a great option, because now your blog name can be promoted and congruency between your blog and Pinerest can be optimized.
Verification Badge & Pinterest Buttons
Similar to “Like” buttons on websites promoting Facebook pages, brands now have the option to add “Pin” & “Follow” buttons to their site as well as widgets showcasing boards. Also, signing up for a business account now includes website verification which allows brands to confirm the official site representation of their business.
If you choose to switch your blog over to a business page, buttons & widgets should definitely be taken advantage of. Having these on your site will help users to seamlessly follow your boards, pin content, and showcase how you use the platform. All of this is great for the user and for you. Isn’t it fabulous that the boards you’ve spent hours on can now be showcased on your blog? This is great to take advantage of to be timely, i.e. highlighting a board that includes your favorite looks of the season.
“What Works” Is Highlighted
Pinterest has provided suggestions for best practices. Ideas include pinning from mobile devices, using thoughtful descriptions and creating inspiring boards. A great resource in this section is how to drive traffic to your site, which notes checking your source page to see what users are pinning from your site and doing a pin search to check out what people are interested in pinning.
While best practices have been talked about for a while now, it’s great to hear what works straight from the source. Be sure to check out this section & use these suggestions to help make your Pinterest page even better.
Separate Terms of Service For Brands
It’s all legal mumbo-jumbo, but it’s important to read though. Especially since you are ultimately giving Pinterest & users the “non-exclusive, royalty-free, transferable, sublicensed” right to store, use, redistribute and create derivative works from your content that is pinned. This means you better get comfortable with having your work shared by anyone & everyone on the platform, which is usually a good thing, but not if you’re looking for exclusivity.
Emily VanderBeek is a digital advertising professional living & playing in Chicago. She is the blogger behind Isn't That Charming, a lifestyle blog focused on the fashions, DIY projects & inspirations that charm her socks off.”