Have you ever wondered who's actually using mobile video apps on their smart phones? Apparently, not very many people at all. At least, not anymore.
In an interesting article from Business Insider, talking about the dramatic decline in monthly users of once-popular video apps SocialCam and Viddy. Admittedly, I have both installed on my iPhone, but haven't used either since I first tried them out months ago.
The article cites that the combined monthly users of these apps was once at an impressive 100 million, prompting many to expect one or the other to emerge as “the Instagram of video.” However, in the last six months, that number has dropped to about 5 million – Viddy currently has just 660,000 monthly users.
So… What happened? According to the article, the drastic drop comes because of, believe it or not, Facebook, who changed the rules, and their counting methods that identify what qualifies as a “user.” (A commenter on the article implied that for this reason, they may have never actually been 100 million true users to begin with.)
“Facebook cracked down on spammy apps like Viddy and Socialcam which essentially tricked users into installing the app in order to watch a video,” the article states.
I couldn't help but wonder if the problem goes beyond technical difficulties – do people even want to shoot and share video content? Personally, I'm just naturally not as inclined to shoot videos as I am to snap a quick photo – and so the apps never got much use. Additionally, I never felt like I knew a lot of other bloggers who were on these networks, which would have been a big motivator.