Pop culture is pretty much dominated by the idea of “relevance.” If you're popular, you're relevant, and vice versa. When you become irrelevant, you feel like you're drifting away, or that you're forgotten about.
And that, my friends, is how I feel as a blogger. Irrelevant.
As we move in to the new year, I'm all about making confessions. First my blogging sins. And now how I feel as a blogger: irrelevant. In the fast paced and changing world of fashion, being a blogger is all about being fresh, up-to-date, and dare I say– ahead of the curve. Unless you're working at Vogue, a stylist, or at least a full-time blogger, it's pretty damned hard to keep up. I know I can't, and after talking to a few blogger pals, I know they were feeling that way, too..
What can make you FEEL irrelevant as a blogger?
- A tweet goes out into the world and… crickets. You see comments and thoughts scrolling past, and yours is scrolled over.
- A decreased comment count on your site…
- And significantly dwindling page views.
- To find the number of press releases, brand requests, or pitches in your mailbox are going the route of the polar bear…extinct.
- Realizing that you haven't tweeted with, emailed, or even commented on the blog of your favorite bloggers. The ladies who keep you sane and who you've built up an awesome relationship with. You think, “Holy crap?! That just happened?!” when you see their recent Instagram… and you realize you haven't touched base in over 6 months.
Sometimes that's NOT always the case…
When the holidays approach, traffic and engagement drop significantly. People are spending less time online and are spending more time traveling, with their families, and engaged in their communities. Don't take this slump as a sign if irrelevance! It's simply a sign that, for the majority of Westerners, their priorities shift, they have more time off from work, and they're enjoying a break in life. You should too!
What YOU can do to feel more relevant…
Since we're approaching the end of the year, spend some time looking at your traffic from the past year. What made your traffic spike? What search terms brought people to your site? What posts made people comment, and which were jokes? (eg: my efforts to talk more about food, a huge love of mine, isn't faring so well)
Knowing why people are coming to your site in the first place is always useful. What do they want (that you may not be offering)? Running a survey is always a wonderful way to get feedback from your readers. If you're finding that the response is lackluster, you can build up incentive by running it with a giveaway.
If you're missing engagement with your fellow bloggers–start the conversation! Be sure that you're not waiting for engagement to HAPPEN to you, but that you're CREATING engagement. Send a tweet to a blogger asking for advice or insight on a brand. Email a new blogger you love and ask if they'd be interested in guest posting or doing a post swap. Email the PR or Advertising department for your favorite brand and make sure that you're on their mailing list (afterall: people switch jobs, lists get lost, and sometimes it's not personal). Get more involved with the blogging community, through IFB or a blogging meme; last week I posted to IFB post for the first time in 9 months, and I felt more connected with community than I had in ages
Have you ever gone through a period of feeling “irrelevant” as a blogger? Or maybe you've seen engagement drop off? What do you do to combat them?
Photo via Shutterstock