In the recent months, Twitter has begun rolling out Twitter Advertising to small business owners and online personalities, giving these users the opportunity to share content with a whole new audience. Before jumping right into their advertising program though, we wanted to make sure that you know the basic, “Who What Where Why and How” behind this program.
What is Twitter Advertising?
It's basically sponsored Twitter activity. There are two different types of advertising, also known as Promoted Products, that you can do on Twitter.
1. Promoted Accounts: Gain followers who want to hear more from you and can spread the word to others. Twitter looks at your followers and promotes your account to users who have similar interests. If you are looking to grow your account's following, this is your option. Major upside? You are only charged when someone follows your account.
2. Promoted Tweets: Get your best Tweets in front of more of the right people. A smart idea if you are pushing a particular product or promotion. Major upside? You are only charged when someone engages with your Promoted Tweet.
Who Should Advertise on Twitter?
A small business owner or fashion blogger who has compelling content, a strong point-of-view, a clear brand, and a product to promote (for Promoted Tweets). Without these elements, a Promoted Account and Promoted Tweet will just fall flat.
Why Should You Advertise on Twitter?
This isn't traditional advertising, meaning you aren't creating graphics for ads or drafting new Twitter content. You are simply promoting your best tweets or account to a new audience. With the right messaging and brand voice, you could gain a large amount of new followers and amplify your brand. Also, with geo-targeting options, you can localize your social media content and garner new fans in an area that is crucial to your blog/business's success.
For a more detailed look at Twitter's Advertising program, they have this quick video for you to view.
What do you think about Twitter advertising? Is it right for your blog and business?