It’s Time! Mercedes Benz Fashion Week Registration For Press is OPEN!

Calling all fashion bloggers! If you're planning on attending Mercedes Benz Fashion Week in New York next season, you can now register for press credentials to attend events, presentations and shows. If you are approved, you will be added to the Fashion GPS portal, which ensures you are included in the designers' synchronized credentialing and event management systems. In simpler terms: it's how you get on the list to get invites!

To register, you'll need to either sign in (if you've done this before) or create a new profile here.

Here are the dates you need to know:


  • December 4, 2012: Early Registration is open ($80 fee per individual)
  • January 11, 2012: Deadline for early registration and inclusion in the Press and Industry List
  • January 11, 2012: Late registration opens ($100 fee per individual)
  • January 21 2012: Deadline for inclusion in the Addendum Press and Industry List
  • January 31, 2012: Registration closes online




  • A headshot in JPEG format, in a file size under 500KB. (If you registered in the last two years for Mercedes-Benz Fashion Week in New York, they request that you use the same email address and password used last when registering.)
  • If you are not directly employed by a major media outlet (which most bloggers are not), if you are a freelancer or if this is your first time registering for Mercedes-Benz Fashion Week in New York, IMG Fashion will not consider your application without:
    • A letter of verification signed by your managing editor/producer. (It must be on company letterhead, from the affiliation you are representing.)
    • 2 examples of your previous fashion-related coverage. They ask that you include as much information as possible about your affiliation within your application: website links, editorial tears (scans are acceptable) or other supporting documents.
  • Applications recieved after January 21st will not be circulated to designers. Approved registrants will receive copies of the official Designer Contact List to apply directly to designers for show invitations.


Should bloggers register?


First and foremost, it's important to note that registration does not guarentee invitations. The list of registered members of the industry and press is what designers and PR firms use as a resource for their invites and guest lists. Press credentials are decided individually by show, so you could get a backstage pass for one show, and standing room for another. To be fair, $80 is not cheap, so you have to decide for yourself if you and your audience need and want this. Additionally, even if you're approved, you may not get all the invites you want – and may have to contact the PR firm directly, which technically, you can do without credentials.

For More: Do You Need Press Credentials To Cover Fashion Week?

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10 Responses

  1. Caity @ Moi Contre La Vie

    Quick question regarding “A letter of verification signed by your managing editor/producer.”

    If I want to represent my blog & I’m the only person who writes for it, should I write a letter from myself???

    • taylordavies

      Hi Caity, I asked a friend who recently did this, and she said that she included all her blog stats and past coverage in true letter format, with letterhead she created from her blog. So no, you don’t need a letter FROM yourself, but present yourself and your blog in the most professional way possible. Hope that helps!

      • Caity @ Moi Contre La Vie

        THANK YOU! I really appreciate you taking the time to respond to me!

  2. Aily

    Question: How can I approach PR-firms? Where can I find the names of the pr’s that I have to mail and do I basically need to write a similiar e-mail like the one you would have to write to apply to NYFW?

  3. dim

    Hey, thanks so much for this amazing blog, you’re really inspiring. I registered for a press accreditation on the 4th, the exact date the accreditation opened and they gave me an online receipt that the application will be reviewed. I am just really curious, how long does it take for them to get back to you? A week, two weeks, a month, two months. I will really appreciate answers on this as a lot of decisions I have to make depends on this. Kind Regards

  4. ushi sato

    Cray cray…you’re right 80$ or 100$ isn’t cheap then the application doens’t guarantee an invite/approval. So where the money goes? Anyways, I always received my invitation directly from the brands…maybe it’s just a luck. idk.
    But this post really helps a lot specially revealing some sorta bad sides.


  5. Shirley Barrett

    Thanks for the heads up.

    During the registration process IMG asks for daily pageviews. Is it worthwhile for bloggers with little daily traffic to register?