Work Smarter Not Harder: Boost Your Traffic With Keywords

Yesterday, we talked about how you can use Google to find content ideas. I touched on how using keywords can help with this, but now let's talk about how this specific SEO tactic can actually increase your blog's traffic, too.

Keywords are how search engines categorize web pages. They help Google, Bing, Yahoo, etc. find your blog content, and help your posts rise the ranks of results pages so that readers get to your stuff. The key with keywords, is not to overdo it. Search engines can tell when you're abusing their ranking tools, so finding a balance that works for you and them is again, key.

How does a search engine “crawler” choose keywords? They are terms that appear often and in important places on your site.

Headlines & Titles

One of the most visible places you can use a keyword is in your blog name. For example, if you're blogging about maternity wear or style for moms, you might want to include those words in your blog name. The more specific you are, the more helpful your title will be to search engine crawlers. [You have to decide for yourself if you want use your blog name to drive traffic – it might not be as important as having something personal and original.]

Post titles! Remember, you don't want to over-stuff your titles with keywords, keeping your personality and authenticity in tact is just as important as tipping off search engines to relevant content. What's the main point of your post? What's the focal point of your outfit? Is it a “how to” or a round up of “stylish winter coats?” Use these questions to guide your post-titling.

Headings & bold words

As I'm sure you know, when you create a heading in your content, it creates an HTML tag that crawlers can see. These tags tell the crawler that these words are important. (It looks like <h4> </h4> for example). Your site does the same thing with bold words, with tags like this <strong>Tags</strong>. It can look a little awkward, but using bold words/phrases and headings to highlight important keywords in your posts will alert search engines to your content.

Tags & Categories

The tags and categories you use on your blog should be as specific and straight-forward as possible. Develop a reasonable and manageable list of ones you use often, and try and stick to them. Personal style, shopping tips, New York City, menswear, winter style, etc., etc. The more tags and categories you use, the harder it will be for search engines (and your readers) to organize your content.


Always keep in mind: content is king. You know this. All the SEO tactics in the world won't get you very far if you don't take time to cultivate high-quality content that you are proud to publish. Abusing keywords use may boost your rankings for a time, but it won't sustain your reputation online, or earn you loyal readers.

Do you use keywords in your blog content? Has it helped your rankings and traffic?

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10 Responses

  1. nionvox

    I’d like to add that absuing keywords (mainly in your content) will hurt your ranking because Google’s crawler may think you’re spammy.

  2. Vanessa Locke

    I never really thought about keywords in the title and using “bold” to highlight words for google. That’s pretty smart.
    I guess even if you mainly post photos it’s pretty smart to write a bit of content.

  3. Irene

    Keywords & SEO optimization tactics has definitely helped improve my visibility. I appropriately tag my post/ pictures in two places:
    1. The post itself- using bold words common search terms and actual post tags
    2. The Alt area of the photo.
    Most people will scroll through pics when Googling something, so if your photos are tagged correctly it will place you in a higher ranking among the search engine.

    For instance, if you searched FXW12 a few months ago (when I launched F*ck X’s We’re 12’s!) you would find car stereo parts, but now it’s practically all my stuff on the 1st page of Google. I’m working on reaching the 1st page for the search term “size 12 women’s shoes”, but in due time =)

  4. Nasreen

    Ever since reading all the articles about SEO, google and keywords I’ve become so aware of it and I constantly include what’s relevant and what will drive traffic to my blog 🙂 as well as quality posts of course 😉

  5. Mark Alexander

    I’ve read loads of articles and even purchased a book about SEO 🙂 Using keywords (appropriately and in moderation) has definitely helped my traffic and page rankings. Keywords should be chosen carefully and fit logically in the post. There is no point in dropping random keywords in random places of your posts. It annoys the reader and they may never come back to your blog.

  6. Mandi Jackson

    I use tags and it increased my traffic. Also the word “thrift” in the name helps a good bit as well as link ups. Thanks for the tips, as usual!

  7. Fashion Studio

    Yes, definitely the right keywords improve visibility and page rankings. I started using bold words just recently, but I guess it’s another good way to improve the traffic. Thank you for another great article!

  8. Adil

    Nice post.

    Yes I have used targeted some keywords and they are giving me the results. As competition for the normal words are high so right now I am looking to target low competition keywords but hopefully in future I will go for High competition/high traffic keywords

  9. Alexandria Adair Vasquez

    Headings and bold words, gotcha! I’m definitely going to try that out in my written content.

  10. Fusion

    Thanks for this wonderful post. Many webmasters have written post about how important it is to use keywords and it is good to always get different view points from this as well as remind more bloggers of what is important to take care of. And according to your post, it helps bloggers to work faster and not harder. That is very true, one can have loads of post without the use of relevant keywords and generate very little traffic and readership. Then, another can use keywords smartly and generate loads of traffic from Google as people search for those keywords without posting too many articles.