Blogging Tip: 11 Questions To Ask Before Your Post Goes Live

What goes through your head just before you hit “publish” on your blog posts? Anything? We all have different little checklists we go though and routines we've established, whether we realize it or not!

Since quality should rank pretty high up there on our goals for each post, it can be helpful to try and answer a few questions for yourself before you content gets shared around the Internet. From staying “on brand” to watching for little details, here's a list of questions (11, to be exact) you might want to ask yourself before your next post goes live!

1. What is the point of this post?

Every post should have a point, a reason for being, a goal to accomplish in your editorial calendar. Is it answering a question, fulfilling a need, providing entertainment or advice? The “why” is always important!

2. Who is my reader, and will he or she like this?

Remind yourself of your audience, picture your typical reader in your head and ask yourself if that person would enjoy or benefit from this content.

3. Will this post title make people want to click-through and read?

How you title your posts is so important. Think about keywords you could use, enticing adjectives, questions you could ask, it is a “how to” or a numbered list – these are all attention grabbers for people on social media.

4. Have I used keywords in my headline, tags and/or content to help search engines find my post?

Keywords are a blogger's not-so-secret weapon. Use them wisely!

5. Have I included affiliate links where possible?

Odds are you're probably thinking about how to include your affiliate links from the beginning, but if you're working on a deadline these little things can slip by, so just remind yourself to double check.

6. Are all my links working?

If you're linking out to products, other sites, your photographer or an image source, double check each hyperlink is working correctly.

7. Are all of my photos sized and formatted correctly?

It's always a good idea to preview your post before it goes live, just to make sure everything looks the way you want it to.

8. Have I read this over for spelling and grammar slips?

We have a few common grammar errors to watch out for here, they're easy to miss and we all make them!

9. Are there brands I can mention in my social media promotions?

Make sure to link out and “@” the brands you mention in your posts on Twitter, Facebook, Instagram, etc!

10. Is this post timely?

Content that is timely will almost certainly gain more traction in your networks than content that isn't tied to a season, holiday, current trend, event or recently popular cultural topic (celebrity, travel, politics, etc). If it isn't is there a way you could work in a timely element?

11. Would I read this content myself?

Well, do you? Putting your own personal stamp of approval on each and every post you publish is the most important step you'll take. Producing content you are proud of and happy with is the best thing you can do for your blog.

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40 Responses

  1. Shirley Barrett

    What is the best way to include all of these tips when your blog doesn’t follow the usual format, especially number 4 and 5? I write each of my posts as short stories, and wonder how I can reel in readers.


  2. Donna

    I don’t have a checklist written out, but in my head I make sure that if I’m naming products, that I have the name correct, that I use SEO in my tags, and that I have as good a headline as I can think of. If I had to have everything in your list, I’m afraid my posts would stop sounding natural. I write for ordinary women, educated, professionals. I like to read posts written in every day language. I don’t want to notice obvious marketing tactics.
    But I read some like Man Repeller and Girls of a Certain Age where they include affiliate links in a very unobvious manner. That shows me it is possible, I just have to remember to do it.

  3. Kelli @ 3 Boys and a Dog

    Good list of questions, but maybe you need to repeat #8 on your own post. LOL! Tee hee… sorry just was funny!

    “Since quality should rank pretty high up there on our goals for each post, it can be helpful to try and answer a few questions for yourself before you content gets shared around the Internet.”

  4. Gull

    I agree with most of the questions there, especially one that I try never to leave unsatisfactorily answered before I publish. That one would be the question of the quality of my content.

    But, that said, I have fallen in love with your articles!

  5. Stella

    I am running a new blog and I have checked all the points.. Except I din’t include any affiliate link in it. Can you please tell me some affiliate sites.

  6. Blogging Tips

    Advertising – This somehow relates to my previous point about design. Just some friendly tip: If you decide to start sponsoring other blogs, make sure that your overall design + blog button are pleasing to the eyes and attractive.

  7. Keiran Kainth

    Hi ,

    Thanks for the tips, checking over your content and asking yourself the above questions are key. Your blog has to be relevant to your audience. At fashspiration we always implement these checks.

    Leanne & Keiran

  8. Siyin Smith

    I love the 11-questions check list. After reading it, I went back to update the post I made this morning because I didn’t think I tag it well. I am not too good with words, but I hope the my “witty” title and visual will make an impact or at least encourages one to click to check it out.
    Here is the latest post just in case anyone is curious :p
    Thank you.

  9. Ebenezer


    I read through your blog and I must say, it was an interesting read – I like it. I’m the social media rep. for a new fashion leather Accessories Company based in Georgetown, D.C., O’BazziΓ« Classics. We are in search of fashion bloggers willing to feature us on their blog sites. Please, feel free to contact us if interested: [email protected]. Feel free to visit us on Instagram: @obazzieclassics


  10. Nancy

    These are great tips. I do a lot of these but I often forget to think if my readers will like my content and who they are.

  11. Eshna

    All these tips are actually very helpful. I subconsciously think all of them. But the timing part is a bit difficult due to the global nature of blogging these days. In most fashion capitals stars are shining bright when I publish my post!

  12. Maggie A

    I find that I always go back to read my posts from the reader’s point of view to see if I would get the same experience from my blog the way I feel about other people’s blogs.

    Love Mavin

  13. ilaria

    I consider the 8th (8. Have I read this over for spelling and grammar slips? We have a few common grammar errors to watch out for here, they’re easy to miss and we all make them!)


  14. Sophie Spaldin

    This is a good list, never really thought of keywords before!

  15. Liliana Espino Beltran

    I try to always do this but I’m not so good at remembering to add the links. Great checklist!

  16. Omega Fashion

    I definitely need to start incorporating adding a mention to the brands via twitter. All the rest I pretty much go by and will continue to follow.

    Absolutely great ideas to try out! Thank you for sharing.


  17. Courtney

    now I use this as a check list before I post anything(: Thanks for the tips,as always(:

  18. Anastasia

    Would I read this content myself? IT’S A KEY POINT!!! I guess it’s always helpful to make a double check, get a critical look at what you put on the blog. As each picture, each word helps to build or ruin the image of blog and yours as a blogger, right?

  19. Tiffany

    Very helpful. I think everyone needs a great checklist. I can’t tell you how many times I have had to go back and edit once I have already published a post…Annoying

  20. James

    Great read awesome checklist.

    I noticed a lot of people here are looking for affiliates to link to we are about to begin and affiliate link program for our industrial designer collection of IPhone/furniture accessories. But we are looking for affiliate partners to promote our product and don’t know where to start really.

    If any one has feed back I would most appreciate it.

    Thanks πŸ™‚