At IFB, we talk of almost nothing but blog business, however it's rare for a blogger to discuss the nitty gritty of their business publicly on their site.
For this reason, it was informative, refreshing and interesting to read all about Garance Dore's business on her blog yesterday. From her thoughts on affiliate links (mixed) to sponsored content (never), she explains how and why she makes a living from her blog as well as from additional projects, and how her blog is her dream job.
How Garance diversifies:
- Affiliate links (sort of)
- Online shop
- Art commissions
- Pardon My French
- Freelance writing (French Vogue…)
- Miscellaneous projects: collaborations, consulting, speaking engagements, modeling for Net-a-Porter.com…
If the whole concept of “business and the blog” makes you a little unnerved, try thinking of it differently, like she does:
It’s developing an idea. It’s surrounding yourself with passionate people to put it together. It’s working together on something that you love and believe in. It’s creating jobs. It’s having responsibilities, learning to navigate the bumps along the way and finding utter joy when you do it well. And going back to work right after that.
Obviously, not every one of us bloggers is also a dynamically talented illustrator or dating The Sartorialist. However, we all have interests, talents and abilities that can coexist and bloom in tandem with our blogs, if we just explore them a little. Maybe you're a stylist selling your wardrobing abilities to friends and neighbors, maybe your a master merchandiser with the chops to open a killer e-shop. By diversifying your income sources, you ensure that if one goes bust, you won't be left high and dry.
How do you diversify your blog income?
Source: Garance Dore – My Own Business
[Image credit: Garance Dore]