It's not for nothing that The Man Repeller was named one of Time magazine's top 25 blogs of 2012. It's a powerhouse niche blog if ever there was one, that, since it's beginning in 2010 has captivated the sartorially-inclined hearts of readers and huge fashion brands alike.
I remember when I first started reading TMR, not long after it began – and found myself quite literally laughing out loud at her outrageous, brash, and spot-on fashion commentary. Somewhere along the way though – amidst the vagina references, prolifically adult verbage and insanely expensive wardrobe – she lost me.
What initially kept me reading TMR daily was Leandra Medine's sharp, snarky, witty personality, and I felt like she had lost some of that unique sparkle as she became ever more stratospherically popular. I was, you know, over it. I had seen too many “arm parties.”
Ironically, what brought me back to The Man Repeller was the lack of all that man repelling. In late 2012 she got married, refreshed her site, and took a new approach to her content. And I found myself loving it. Here's why:
1. The utter refresh of the content.
Where I was once lost in a sea of Dannijo collaborations and handbags that looked like lady parts, I was greeted with essays on dating, street style overkill, Instagram withdrawls, and behind-the-scenes moments with the Marchesa designers. Her posts capitalize on her insider access as well as her powers of observation, in a way that's both witty and self-aware.
2. Less stream-of-consciousness rambling.
It's no easy feat to hook a reader in and keep them actually reading until the last word. Leandra's post structure has a strong beginning, middle and punch-line ending I now unfailingly digest from start to finish. It makes sense, it has a point, and it's edited within an inch of its life. At least, as tightly-edited as a style blog should be.
3. Less vulgar language.
One thing that is unflinchingly apparent in Leandra's writing is how smart the girl is. She can turn a phrase so fast you'll miss three jokes in a row if you're not careful. Of late, her writing showcases her smarts and her personality with a more mature voice, but one that's not devoid of that signature dash of crude or self-deprecating humor.
4. It's still her – just better.
To me, it felt like Man Repeller's original approach to content only explored one aspect of her personality. Now, it's more than just clothes that repel men, it's the lifestyle that accompanies such a woman – with man-repelling taste and a husband who loves her all the more for it.
Tell me, do you like The (new-ish) Man Repeller, or do you prefer her old approach?
[Image credit: The Man Repeller]