Taking Risks and Worst Case Scenarios: What’s the Worst That Could Happen?


Perception is everything in the fashion blogging industry.

You want to seem cool, calm, collected. Picture a blogging superhero with amazing hair, heels and makeup. While I'm sure we'd all like to appear more invincible and superhero-esque, the truth is,

We are human, full of flaws, mistakes and emotions.  A messy package, sure but it's true.

I started thinking a lot about vulnerability, risks and why these embracing two notions are so scary, both personally and professionally, after reading Brene Brown's Daring Greatly, one of the books we included in our “Holiday Vacation Reads” article in December. Brene Brown says,

Vulnerability is simply defined as uncertainty, risk, and emotional exposure. And if you are alive and in relationship, you do vulnerability. If you are alive and in relationship and in business, you do it hourly.

While our culture promotes the idea that to be vulnerable is to be weak, Brene Brown's book points out that being vulnerable can actually lead to success. “Vulnerability is the birthplace of innovation and creativity,” she says. And, she's right. Think about your own experience. Opening yourself up to vulnerability gets you to think outside of the box. It challenges you to get out of your safety-zone. Also, after taking a big scary leap, don't you feel more creative, better, stronger? Whether it's a job interview or a introductory email, taking these risks is hard but the end result can be life-changing.

When we stop thinking “There's no way I can do that! I will just get hurt” and instead ask ourselves, “If I try and fail, what's the worst that could happen?” we actually minimize the fear.

The potential for pain starts to not be as overwhelming as it used to be. It's all about coming face-to-face with the fear and logically putting the worst-case-scenario into words. Once you've recognized what's really at stake, you stop letting the fear manifest into something that is straight from a horror novel. And, before you know it, that big scary fear you have been carrying floats away.

What's the worst that can happen?

  • You fall on your face.
  • People stop liking you.
  • You don't get to work X brand

My challenge to you (and myself) is to embrace vulnerability and risks. To tackle big challenges, no matter how frightening they appear to be. To live a life that is meaningful and authentic. To allow myself to think more positively, to accept my flaws and strengths wholeheartedly. To stop thinking in limitations.


Even if you fall, guess what? You will survive, you will be okay, I promise you. You will NEVER regret taking a chance.


Entrepreneurship is all about vulnerability. When you meet the ones who are very successful, their mantra is often fail often and fail fast. Clean up your mess, gather up your learnings, and move forward. That's why we're here. – Brene Brown


Read the full article from Brene Brown about vulnerability here and pick up her book, Daring Greatly.


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7 Responses

  1. Heidi/The Closet Coach

    I’m totally ready to take big risks this year — in a few weeks I will re-launch my site with a completely new design, name and URL! I’m certain there will be bumps during the transition, but it will be worth it in the end.

  2. Lea

    Love it! Reckless abandon. Going against the grain. Stop pretending we are all amazing glamazons. Being honest is really important to me. If that means being vulnerable then I’m on board. It may also mean wine, lots of wine.