Inside Social Media’s Latest Buzzworthy App, Vine

Vine App for fashion bloggers

You may have heard through the grapevine about Vine. The app, that is.


It’s rare that a social media firestorm takes off so quickly about an app but yesterday Vine was a predominant part of the buzz swarming on networks everywhere.


So, what’s the scoop? Why has this app spread like wildfire when others have taken months at best to catch wind?

To start, it’s all about video. The app, which takes 6-second videos with the touch of your finger, allows for you to document the sounds, voices, and scenes around you. There’s no editing involved and you certainly don’t have to be a professional by any means. Just tap, shoot, and upload. After your video is created you can share your creation on social networks for your followers to view.

Best, it’s simple to use. After signing up through your email or Twitter account, a first-time video tutorial greets you that makes your creations foolproof. In fact, the app closely resembles the functionality of Instagram. Hashtags bring you to collated videos of that subject and people can comment & like your videos.


liz sequins and stripesThe question now is not regarding the app’s functionality or ability to transform social media, but exactly how will bloggers utilize this platform? Will yet another social media outlet to maintain be overwhelming?


Liz Schneider of Sequins and Stripes notes, “At first glance, Vine sort of scared me. Another outlet to share a personal part of your life always makes me a bit skeptical, but I think that's what makes your readers feel even more engaged in what you're putting out there. Vine allows you to connect to your readers on a whole new level.”

They want to feel that personal connection to you, and Vine is the next step in making that possible.



Now, bloggers will be able to seamlessly integrate video into their networks beyond YouTube. They will be able to show their followers previews to fashion shoots, weekend adventures, DIY projects and everyday scenes. They’ll connect on a deeper level with readers, bringing snapshots to life.


The ability to share short video has opened a whole new world of possibilities for bloggers and brands everywhere. 2013 is kicking off with a virtual bang – there’s no telling where it will go from here!


Learn more about Vine and download it from the iTunes store here. And don't forget to follow IFB's Vine account. We've even posted the first Vine video here. Expect tons of IFBCON footage and other fashion week madness.


About the Author: Emily VanderBeek is a digital advertising professional living & playing in Chicago. She is the blogger behind Isn't That Charming, a lifestyle blog focused on the fashions, DIY projects & inspirations that charm her socks off.

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11 Responses

  1. Rachel

    I signed up last night, and I think it is fantastic so far; also, thanks so much for letting me know there is sound! I keep my phone on silent all the time, so I have only just realised that there is audio on the clips too!

  2. Karen Ussene

    I heard about Vine yesterday and boy, it was not good reviews. It tends to go a bit pornographic apparently :S.
    I will pass on this one. I’m already subscribed to too many Internet platforms :S.

  3. Allison

    I love Vine so far. I actually just wrote a blog post about it:

    I’m very excited to see how it will be used during fashion week. I will not be attending any shows so I like that it will give me an inside look as if I were actually there. It’s also nice to be able to see how clothes move on the runway, which is something you just can’t capture on Instagram.


  4. Fashion Vine

    We’re loving seeing how fashion folk are using it. Think it’s going to be big. Just wait for the fashion weeks – it will be amazing.

  5. Chelsey

    I just downloaded it today and I’m already loving it. I agree that this app is especially great for the bloggers of the world. The simplicity of it is what makes it so appealing.

  6. Tiffy Diamond

    I have friends that work for the company Viddy, which you can create 15 second clips and incorporate filters, music, hashtags etc. I will really have to see what separates this from them. In the end I just don’t see myself using this new app, I’m already on too much social media haha. 🙂

  7. sahra

    Vine scares me; we went from Facebook being “going out to dinner with so and so” to Twitter noting more moves, “at diner we just said: LOL” to InstaGramming our food and every move. Now, not only do we take a photo of our food before it, we’ve got out phones in hand as we devour it, showing a stop motion of our plates becoming emptier.

    I have the app. I’ve used it on food, and fashion. But I think it’s too much.

    XO Sahra