5 Things A Fashion Blogger Should Never Say

In general, I am not a fan of using the words “always” and “never,” especially when it comes to blogging. We're a part of an industry in it's infancy, that's constantly changing and evolving. (Not to mention growing!) The things that one of us might always or never do are subject to change at any moment.

Below, I will make an exception to that rule (for now). Because of the fluid nature of blogging industry trends, there are some statements that none of us should ever make.


“I already know everything about [blank].”

You wouldn't believe how many times we at IFB have heard this from bloggers in our community. Obviously, no one likes a know-it-all, but more importantly, there's far too much new information, technical advancement and change-over in this industry to really know it all. Not surprisingly, that's why we continue to hold the IFB Conference every season. While it can feel stagnant at times, everything from photography style and monetization methods, to brand partnership trends are constantly in flux. Opening discussions and offering (and asking for) advice about the big and little changes in blogging will always be important.  Keep your mind (and your business) open to new information and possibilities for success.

“I don't need to be a part of the community.”

The act of blogging can be a solitary activity. We sit alone at our desk, on the couch, in an office — writing, editing photos, promoting on social media. For the most part, we are indeed individual entrepreneurs creating businesses on our own. And that's a fantastic thing.  We can create on our own, but we can't grow without each other. Exchanging knowledge, providing support and inspiration, making friends — that's what the blogging community is all about. And strengthening these connections is what the conference is all about.

“Working with brands & getting gifted products is how you become successful.”

Jennine wrote a poignant post yesterday about the ways that fashion blogging has changed over the past few years, especially the way that brands and publishers work together. ROI is more important than ever, which has some brands scaling back their PR efforts with fashion bloggers. The good news is that we don't need endorsement deals or event appearance fees to sustain financial growth. More and more, bloggers are building their business from the inside, with affiliate networks, advertising and services they provide. In every niche, bloggers are making a living without the celebrity status.

“I just want recognition for what I'm doing.”

Of course, we all want to have our hard work acknowledged, and it can be frustrating to feel like you're working your a** off only to be wading in obscurity, wondering why you aren't getting the traffic or social media traction that you want. The thing of it is, recognition, while often deserved, has to be earned. Asking for it (or worse, demanding it) is never the way you want to receive attention. Instead, keep your nose to the grindstone and your heart full of positivity and hope. Work hard, create brilliant content and keep putting it out there. The recognition you receive organically may take time – but patience is a key component to success as well.

 “I'll never be as successful or popular as BryanBoy or Cupcakes & Cashmere.”

The first and biggest problem with this statement is comparison. While assessing the competition is healthy, constantly comparing yourself (and your site) to others is not. If you look at the top 1% of successful fashion and style blogs, their commonality is actually the diversity of their content. Each stands alone in their niche. It might help to think about the fashion blogging community like the acting industry. You've got your unwavering Hollywood stars: your Julia Roberts' and your George Clooney's. Just because they're in the business – making money and maintaining notoriety – doesn't mean a bright young thing can't burst on the scene out of relative obscurity, like Jennifer Lawerence or Jessica Chastain – and blow everyone away. There's room at the top for each of us, as long as we're ready to do what it takes to hold our place. One great role (read: post) might turn the spotlight on you for a moment, but sustained talent is what will keep you in business and earn you a career that lasts.

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38 Responses

  1. Andrew

    This is an awesome post! No one knows everything about anything, and I completely agree that you should never think that you can’t be a very successful blogger. Dream big, and as long as you keep working hard, things will (slowly but surely) happen.

  2. Terra Robins

    Great Post! I totally agree that you shouldn’t compare yourself with other bloggers, everyone has something special to bring to the table.


  3. Devon - InformedStyle.com

    +++ on not comparing your success to others, and on there being room for everyone at the top.
    I think that there are lots of different ‘tops’ – and if we work hard, we’ll find our way to the one that’s ours.


  4. Tiffy Diamond

    This is a great post! And I agree that everyone is successful in their own right you don’t need to compare yourself to others. Just be yourself and you’ll create your own lovable unique readers.

  5. Nadya Helena

    I really do agree with all five of these, especially the last one. It can get pretty tiring comparing ourselves to those top-notch bloggers. It’s tiring to take the stairs to the top, but it’s the path we must take. I have to constantly reassure myself that everything will turn out fine and great in the end.


  6. Dressing With Desire

    Loved this article, I find myself comparing my blog to those of mega-bloggers but I always remind myself my original reason to blog was not about becoming a celebrity, it serves as a platform for my real goal in the fashion industry which is to become a creative director, a fashion editor, or a stylist.


  7. clairelynette

    I suffer from the “I don’t need to be a part of the community” mainly because I got turned off early on by the “I’ll follow you if you follow me” requests. I used to reply back with a genuine thoughtful commentary about their blogs with an attempt to open up for better dialogue but it always fell flat. I’ll be trying harder to make meaningful connections because I know it can and does happen. Thanks for the insightful article!

  8. Into the Row

    This post is so helpful to me especially because I just started my blog. I want to use my blog as a form of expression of what I love and the various events I get to attend in the city. There’s always something to be learned in the world of fashion. I know I don’t know it all and I’m okay with that.

  9. Joanna Davis

    As a retailer in a crowded marketplace, getting attention is difficult. For bloggers, especially those starting it is just as difficult. We live in a world of incessent noise, each trying to be seen and heard. The only way to progress is to keep changing, to try and innovate and not necessarily follow the crowd. Fashion online still has a huge potential development. Bloggers can play a very crucial role in this development. The question is whether or not the fashion blogger community is able to offer something different?

    Can fashion bloggers extend their imagination beyond seeking gifted products, or raving about the latest, cheapest bargain or the latest banal celebrity moment? As a retailer I do hope so.

  10. Elle

    I love this. Great advice not just to be applied towards blogging but life in general. I always say you should always keep a student-like mindset: humble and ready to learn. 🙂

  11. Solaa011

    I’ll be trying harder to make meaningful connections because I know it can and does happen. Thanks for the insightful article!
    It might help to think about the fashion blogging community like the acting industry

  12. Tohid

    making money and maintaining notoriety – doesn’t mean a bright young thing can’t burst on the scene out of relative obscurity, like Jennifer Lawerence or Jessica Chastain – and blow everyone away.


    touching up on the last statement in this article:

    If success means you ignore people and don’t respond to emails anymore, then what’s the point?
    It seems that when bloggers get to a certain level – some lose their humility. Sad, but true. I’m not a fashion blogger, more of lifestyle, but we do have plenty of fashion & i love it.

  14. Dian

    I definitely agree! Sometimes it’s sad that when someone creates a fashion blog just for the fame and the endorsement, and not because they’re actually passionate about it.

  15. Style of Your Own

    Thanks for a timely post! I needed that sweet uplift, Taylor. Please keep up your lovely posts here on IFB, I know many of us enjoy reading them. Yeah for hard work!

  16. Mollie Booth Parks

    Thank you for the encouraging words! This was a timely uplift, Taylor. Please keep up the lovely writing on IFB, we love reading it! And yeah for hard work and patience 🙂

  17. dafra sanou

    Great Post. I just joined IFB, and I still have loads to learn. It can be daunting to look at the very top bloggers and compare them to us, but as stated in the post. there is room for everyone.

  18. Molén

    totally agree, thanks for share and i will add the next advice.. never compite with other blogger, cause each blogger has her own road 🙂

  19. Pinay Curvies

    Great post! Concise, smartly written and thank you for the words of encouragement! Seriously uplifts and get us on focus with our misson why we blog. Thanks Taylor!

  20. Barbara Adarkwa

    I must say I strongly agree with all these points!!! Sometimes it can be upsetting, when you feel like your work isn’t recognised, however patience is key!!!! And hard work definitely does pay off ☺

  21. Genia

    Fantastic article it is! And i’m totally agree with it but I’ve got one question.. How do bloggers advertising? And which sites? I know that communication and networking is essential but it can’t be only that.. because nowadays the only thing you get in your mail is follow for follow? I want that my followers love my blog and are following me for what I do not because we have a ”deal”. I did research and i can’t get my answer..


  22. Angie

    Loved it!! Article has given me insight in blogging. I am contemplating about beginning a blog in fashion. I know it has grown in popularity and yes..there is room for me. I have an AA in communications, I love to write, and love fashion. I can combine what I’m passionate about and start doing it. Thank you for helping a fellow and future blogger.