Workshop 7: Debunking SEO: What Fashion Bloggers Need to Know, Brought to you by Erika Miller, of ELM Consulting
Live-blogged by: Nicole La Mons of www.StilettoMomDiaries.com.
Keywords (Key phrases)
-Finding the right key words are important.
-3-4 word phrases is best.
-Seasonal modifiers (Spring, Summer, 2013). Include topics people are looking for throughout the season.
-If you have low visibility/traffic pick keywords with 3-4 word phrases.
-Have keywords set in place and then you can add to them (i.e. red lipstick to Chanel red lipstick)
-Onesite – links to related content using key words
-Offsite – links from guest posts or partner citations
If a source would like to use your content, allow only snippets of the content, not the full post.
Some can take a toll on your website's load time. Google does look at slow loading time as a factor.
-Make sure your tags are refined and relevant to your blog.
-If you are a small site try not to have more than 20 tags.
-Each tag you add to your website generates a URL.
-If you are a new blog, decide in advance which tags you plan to use.
-Traffic will grow in time
-Turn around time for success- 3-6 months (depending on newness & popularity.
-Google analytics is a must.
-Install Google Web Master tools