Workshop 5: Design and Monetize: Mastering Your Mobile Content brought to you by PadSquad
Live-blogged by: Nicole La Mons of www.StilettoMomDiaries.com.
-Tablets not only include iPads. Its important to be on more than one platform. Android (Samsung & Kindle Android) is growing. Don't focus on one platform.
-It's important to know how marketers look at your audience.
-Tablet time spent from consumer perspective is a rival with computers.
-What are consumers spending their time on? Email is number one and apps number 2. Video is growing and will be dominant content form on the tablets.
-Tablets are becoming e-commerce. As you think about monetizing your blog, think of tablet device.
-Audience Reach: What do you want your readers and potential readers to do to find your content?
From a Publisher's Perspective
-Audience is getting close to 50% male and 50% female
-Huge trend of females on tablets
-Use of Moms using tablets/mobiles to visit sites is growing.
Reasons to adopt a mobile website
-Follow your audience – tablet use is growing
-Boost your traffic
Ask if your blog is ready?
-How many elements on your page?
-Think about fonts and colors?
-Do you have pops ups? Are they easy to close?
-Think of your navigational elements.
-Think of how user will navigate.
-More people will be searching for content on tablets more than they do on PCs,
being ready will help grow your blog, brand and business.