Amy Odell Asks Jennine Jacob & More About “Finding The Next BryanBoy”


While in the midst of our 8th bi-annual IFB Conference, Buzzfeed Shift published an article about “Finding The Next Bryanboy.” Written by Amy Odell (two-time IFBcon panelist and former editor at New York magazine's The Cut), the article surveys bloggers and industry experts like Jennine, Kelly Framel (The Glamourai), Karen Robinowitz (Digital Brand Architects) and Susanna Lau (Style Bubble) about what it takes to go big in our industry today.

It's a must-read for any fashion, lifestyle or beauty blogger; full of frank, honest and interesting commentary on celebrity cache, fashion week insta-fame, and blogging for the wrong reasons.

Jacob, the conference organizer, says that when people get into fashion blogging just for the sake of becoming internet celebrities and getting their photos posted online, “it's very obvious.” She added, “If your only objective is to be kind of famous, I don't think you're going to have the longevity to make it [to [Bryanboy's] level” — that is, previewing the top designer collections before fashion week and even joining the cast of America's Next Top Model.

Here are a few more of our favorite exerts from the article:

“I work hard, but I would say I'm really, really lucky. I'm fully aware that all of it can just disappear in a flash,” said Susanna Lau, who blogs as Susie Bubble. Though she was quick to add: “I can't see bloggers disappearing completely off the grid unless they themselves disappear. [But] there's no precedent yet.”

“The landscape is completely different from when Susie Bubble and Bryanboy started. To truly break out, the roughly 10 bloggers and blogging experts interviewed for this story agree that people need talents beyond personal-style blogging and the ability to draw the attention of street-style photographers at fashion week. Now the industry and potential followers are hungry for more depth — but finding those flowers amongst the weeds is still incredibly challenging.”

“Bryanboy said that he sees a lot of people who don't seem to be into blogging for reasons beyond their own narcissism. “There are so many people out there who start blogs not because they have a genuine passion to share their experiences to readers (which, to me, is the essence of blogging). But they now proactively chase fame,” he wrote in an email. “When I first started my blog eight years ago, there was absolutely no desire to be famous, no dream to sit front row, so on and so forth. There was no master plan or road map to follow. Everything happened organically.” Now, in addition to being a regular on America's Next Top Model, he's signed to top talent agency CAA.”

“I think if Susie Bubble just posted her outfits on a daily basis, I don't think she'd be as popular as she is,” Jacob said. “What makes her blog so interesting is that she has it in the context of up-and-coming fashion and history, and developing a visual culture around her look, which makes her really unique.”

Check out more from Jennine & the rest of “Finding the Next Bryanboy” here.

[Image credit: Getty Images, via Buzzfeed]

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23 Responses

  1. bellaconscience

    Great article. With an ocean of style blogs out there these days, it is important to keep in mind why we are doing our blogs and what our goals are. I do think there is a lack of transperancy from top bloggers about their unique success. Who one knows always does help rather than what one knows. It is beginning to get boring reading and instagramming about how fabulous everyone’s life is in different outfits, maybe the time has come to get a little bit more realistic and normal and share our fashion mishaps. There has got to be another dimension to fashion blogging rather than just posting who is wearing what and what they are having to eat.

    • Elle Laurel Rose

      I’ve been thinking about this a lot when planning my blog and topics, and I really agree.

      One thing that made me struggle back when style photos took over what was fashion / product / shopping blogging; was the repeated, daily fabulousness. We couldn’t be typing in pajamas anymore, apparently? Uh, that’s not real, not my life.

      Recently I’ve been inspired much more than intimidated, even by what used to throw me, and decided to roll out some quirks soon, although I don’t have any of that fully ready yet.

      Before I digress too much … yeah, I kind of don’t understand how some keep up with daily fabu clothing AND computing – and probably other aspects, like I said, but instead of others feeling intimidated, I guess we can be inspired to produce the content that might just thankfully be craved – as you posted you crave that.

    • Elle Laurel Rose

      Or perhaps just “something completely different” depending on what fits on your site. 🙂

  2. Danielle Gaito

    Very true! If you’re not in it for the right reasons, people will ALWAYS be able to tell: the dishonest –even dishonest with themselves! –blogger is easy to spot.

  3. Domenic Robert Bartlett-Roylance

    I am sure he had a road map- being a media partner is actually pretty simple.. He isn’t the first famous blogger to exist on the face of the planet. I think the cycle of celebrity bloggers should move faster. Like seriously I am so bored of people and Bryanboy himself thinking he is the creator of all new content and everything else. Same with every other celebrity fashion blogger.


  4. Andrew

    I definitely agree that people should blog because they love to blog, not because they want to become famous. But I hate saying that we need to find a “new BryanBoy”. The next big blogger should be someone who’s doing something different. Someone who is offering something that BrianBoy isn’t. Being unique is so important for bloggers, therefor no one should be the “next” anybody. Why do we all have to compare?

  5. Tara

    Taylor Davies, you are an AWESOME writer. Every post I read of yours leaves me with something to think about and the thought doesn’t fade right away it comes back later.

    Great topics and really great ideas.


  6. Ashley Garner

    Absolutely loved that article on Buzzfeed. It gives an amazing and well thought out perspective on the blogging world that has been on my mind for the past 6 months. I 110% agree that in order to be successful today in the blogging world you need to have a talent beyond just photographing your outfit for the day. There needs to a voice, a perspective, something that runs deeper than pretty clothes and a model-like face.

  7. Alicia

    I really think if you want to blog you should blog, that being said, and like the other bloggers say; do NOT do it for the wrong reasons. Blog because you want to share an interest with the rest of the world not because you want to be the next ‘Bryanboy’! Blogging can open a lot of doors but you have to be wary which doors you want to open and if that’s fame, well then I’m sorry to tell you it won’t come instantly or without a price…. Anyway, all I’m saying is DO NOT try to be next ‘it’ celebrity, blogger, etc, be you and you will be surprised at what you can accomplish.

    • Elle Laurel Rose

      I’m still hesitant to believe that blog fame IS fame … but a price? Probably, at least worse trolling, but we all must face that as a possibility, at least.

  8. Layla

    They are 2 of the best bloggers out there! They blog because they love it…not because they want money!

    Many bloggers now do it for the fame, money but it’s the wrong reason if you do it for that…you need to love blogging and be passionate about what you write!

    Layla xx

  9. Secret Closet

    Taylor, this is very true! if you’re not in it for the right reasons why do it! Even though i have just started our blogging with our online women’s boutique, i hope to have some great articles and ones that girls keep coming back to, not only to see what new labels we have, but to read our blogs to.

  10. Faith Bowman

    I think it’s not about finding the ‘new BryanBoy’ but just finding more people with different points of view and aesthetics to keep fashion interesting. I don’t want to be BryanBoy- but I’d give my left arm to be Annie Liebowitz combined with Cathy Horyn, Bill Cunningham, Anna Wintour, Carine Roitfeld, and Robin Givhan. ;-D When they start looking for that type of person, I’m over at

  11. Tiffany

    Ok so basically if you start off fashion blogging with a five-year plan thinking that you are going to be famous at the end of those five years you are basically doing it wrong? Is it wrong to be genuinely interested in fashion blogging and sharing your experiences and personal style while still actively wanting to become famous at the same time? Now I’m starting to get lost here… Perhaps adding other things to the blog besides food and fashion might help the person to achieve some sort of fame to begin with? Or is there something else to it?