A confession: I've been blogging for almost 6 years, and yet I don't know what size blog I have. I know my stats: how many pageviews I get, what percentage are unique visitors, and what my bounce rate is.
But I don't always know what that MEANS. It wasn't until talking with Jennine one day that she said, “Oh, you have a nice mid-sized blog,” that I had any idea where my blog stood. It stunned me, because I always thought my traffic was small peanuts.
What do these three ladies have in common? They're working with loads of bloggers, from small to large, and have an deep understanding of how to build relationships between bloggers and brands.
Let's Chat Blog Traffic….
I broke up the conversation into 4 blog sizes: small, mid-size, big, and superstar. Unsurprisingly, the ladies shared similar ranges for each of the areas.
- Small blogs range from 0 page views to 20,000 per month. Within this, Kelsi said,
“I've always felt that the magic number is 10,000 page views a month – and that's a good place for anyone to aim. The blogosphere is so over saturated that hitting that number with meaningful views is harder than it used to be, but it's still a good place to aim.”
Great advice for those of you starting out– and 10,000 can become an achievable goal with smart SEO and genuine engagement with your fellow bloggers. Yuli says that from the perspective of Style Coalition, a small blog is anything with under 10,000 unique visits a month.
- Mid-size blog ranges? That's where the numbers and the range get murky. Jennine says, “I've heard anywhere from 20k to 100k to 500k page views” where as Kelsi says, “10K-50K page views is Notable. 50-100K pageviews is Superb.” Yuli mentioned that they're looking for bloggers with 10,000 to 100,000 unique visits a month to fall into the mid-size blogging category.
- Large blogs begin in the 100,000 to 250,000 page views range. You'll find a lot of bloggers represented by agencies in this range: they're large enough to be appealing for large campaigns, but still small enough that cost isn't going to get prohibitive for a brand. Yuli shares, “a large blog has 100K+ uniques or 500K monthly page views and up.”
- Those superstar bloggers? We're looking at a range of 250,000-500,000+ page views a month. Beyond page views, Yuli also mentions that, “from a business perspective, a superstar blogger is someone in the medium or large size range who has built a strong loyal following and a personal brand that is attractive for advertisers and they feel comfortable working with. So it's not just traffic, it's a combination of scaled reach + engaging personality + business savvy.”
That all being said– size doesn't alone matter. Don't let it get disheartening to think you're not in the bracket you wish you were in. All three ladies talk about how bigger doesn't always mean better–especially if catching the eye of a few brands is your goal!
Kelsi says, “eventually it does sort of plateau – especially monetarily, given a CPM model! Most brands can't pay $5000 for a blog with 500,000 page views; they get more bang for their buck with $500 for a blog with 50,000.”
Similarly, Jennine said, “I think it has to do with engagement and appeal,: some of the smaller bloggers can do better than big bloggers because they have high engagement and conversion.”
Does your blog rank where you thought it did? I know mine sure didn't! Does having a clear idea of where blog sizes ease your mind, help you form concrete goals, or inspire your thoughts on where to take your site?
[Image from Shutterstock.com]