And is it okay if they don't?
In response to Suzy Menkes’s article “The Circus of Fashion” (and Jennine's post, If You're Going to Criticize Bloggers, At Least Make it Original), I was chatting with bloggers about the ideas in the article. Courtney/Those Graces brought up a great question when she said,”Thoughts: another case of bloggers not understanding magazine editors and vice versa.”
My response to Courtney was, “There's a reason blogs became popular, and it's because they weren't magazines.”
In the last several years, there's been a big push for blogs to become more like magazines with high impact visuals, high-end clothing, and attracting large brand sponsorships. As bloggers, we've turned ourselves into one-person magazines acting as writer, editor, photographer, graphic designer, stylist and more.
Somewhere along the way, magazines (and their accompanying websites) have recognized the power in blogging as well. They hire bloggers to produce content. They create blogger networks that provide event opportunities, editorial coverage, and product reviews. All have adopted a quick-as-lighting and personable approach to their online articles, as we all recognize the need to break the news in this digital age.
But all of this time we've been wondering, will fashion insiders, the magazine industry, and fashion blogging reach a middle ground? Will fashion insiders stop reacting so harshly to the successes of fashion bloggers? Will fashion bloggers strive for the same education, insight, and understanding of fashion that fashion journalists and editors have?
And maybe more importantly– does it matter?
I stopped reading magazines many years ago (mostly out of eco-guilt). This past year, I've started taking advantage of reading magazines again: subscriptions to Elle and Harper's Bazaar and picking up Vogue, In Style, or Nylon when traveling. After 6 years of blogging, these subscriptions have been instrumental in shifting my perceptions of the fashion industry versus fashion blogging. It's a monthly reminder that they are not the same medium and they do not share the same mission.
The success of bloggers came as a result– a NEED– to find people like us in our media outlets. We wanted to know how the average young woman dressed for a new corporate job; we wanted to know how other mothers spent time on themselves without detracting from their family; we wanted to find others who were aging without compromising their personal style. Magazines are designed to appeal to the largest, broadest demographic; the allure of bloggers was that they could fill the needs of a smaller, more personal one.
As the landscape of blogging changes over the next few years, I hope to see a greater understanding between fashion insiders and bloggers: an end to the us versus them articles and a realization that there's space for both to coexist.
Have you felt there was a rift between fashion insiders and fashion bloggers? Do you think that the rivalry is a natural part of life, or do you think that it'll change in the upcoming years? How do you think blogging's evolution will impact that