The primary goal of your blog is to communicate a message. In the arena of fashion, a message can consist of an outfit post, inspiration,or even a lengthy article on trends.
We’re a diverse community, us fashion people.
But how much impact does your message have if your readers aren’t reading it? A well-written sentence will give your readers incentive to go on to your next sentence, and so on. This is important for creating a unique dialogue and establishing your cred.
You also sound smarter, which is always a plus.
1. Write drunk & edit sober
Well, I guess you don’t really have to be drunk. Just sit down and write. Write everything that comes to your brain. Fill your first draft with as much emotion and pizzazz as you can. Then edit it later.
It’s a lot easier to edit out life from a sentence than it is to add it back in.
2. Use simple and concise sentences
Don’t embellish your writing with vocabulary that you wouldn’t normally use. It can make your voice awkward and a bit forced. Avoid rambling and off topic tangents as well.
Remember, storytelling is very different than rambling.
3. Break up your copy
Whenever I see a massive wall of text on a blog I want to run and hide. For people who skim through articles, like myself, the wall of doom is a daunting thing to read through.
Blow up that wall with sub headers and short paragraphs. You can even dedicate a single word to a line.
When the writing on your blog is vivid, concise, and visually appealing, your readers will want to read it all.
Visit Ryan Casas at his blog lettersfromnewyork.com