This quote I first heard when Gabi Gregg said it at the IFB Conference, when talking about standing out.
Many bloggers today talk about feeling invisible. I know this is frustrating feeling like we're talking into a vacuum of voices. It's crazy these days, so what can we do?
“Be so good they can't ignore you” gives you freedom to be who you are, and not to fall into the cookie-cut idea of perfection and success. Success can take many forms and come from many places. Be an outsider, be quirky, have fun… but just find that talent that makes you different and get really good at it. That's how you get people's attention.