I recently took over the IFB Twitter account, which is different from my personal account, and found that a lot had changed when it comes to using Twitter as a marketing tool for your blog, rather than the water-cooler for your digital breaks.
But alas, not to fret.. there are some really great tips out there when it comes to tweaking personal tweeting to brand tweeting.
BuddyMedia studied 320+ brands and found some interesting information when it comes to getting more engagement on Twitter.
- Tweets with photos get twice as much engagement.
- Tweets with ONE or TWO hashtags gets twice as much engagement.
- Keep it short and sweet, less than 100 characters.
Do you find these tips work with your blog's brand?