By Juila DiNardo of Fashion Pulse Daily
When I come across tweets in my feed that I find to be off-putting, offensive, or just generally odd, it certainly gives me pause to consider what may or may not be fair game for Twitter, and the unspoken rules of etiquette that can apply. Below, I've laid out several scenarios and types of tweets, with items to consider before you blast one off into the social media world.
Religious/Political/Overall Strong Point of View:
It's really important to consider who your audience is, and if your handle is a direct link to your blog…you may want to be sensitive around this topics, or be prepared for others to argue with you via Twitter or quickly unfollow when you divulge into these topics. While I think it's good discuss a variety of topics from fashion to some personal items to current news, it's always good to keep in mind that if you feel strongly about these topics, so do other people, and if it can effect your followers and ultimately, readership.
Sharing Personal Information:
The beauty of blogs lie in the genuine, personal nature that most likely links your site directly to you, the founder, however, sometimes over-sharing can also be a deterrent for followers and readers to be interested and want to interact. It truly is an ambiguous, yet fine line between the right amount of confidential information coupled with the professional and on-brand functioning of your Twitter account. Sometimes it depends on the delivery method to push it into acceptance; I find that if it is something personal that happened to someone that uses wit, self-deprecating humor, or makes me laugh and groan simultaneously while conveying the story, it makes it above the limbo stick into “appropriate” territory. As a rule of thumb, think of it like this: if you were meeting someone for the first time over lunch, would you feel comfortable sharing this 140 soundbite with them? If your gut tells you no, then reconsider the wording of this particular tweet before you send it out.
Tweeting at Events:
More often brands are prefacing events with the necessary Twitter handle and/or hashtag, encouraging tweeting of information and images live from the event. I find that it can be a distraction, and sometimes just downright rude to have my eyes downcast and glued to my phone while at an event, so I tend to reserve one tweet while I'm on my way or within the first several minutes of arriving and getting acclimated, then reserve the rest for when I'm walking back to the subway or am back at home or at my desk. That way, you can give your full-on human attention to the reason for the event, speak with the brand representatives, and even network and engage with new colleagues.
Asking for Permission to Immediately Tweet:
Honestly, sometimes it's not okay to do this. For reasons usually regarding secrecy surrounding a collection until launch, certain brands require you to sign an NDA (non-disclosure agreement) to not discuss or share via social media what you just saw, or sometimes not even consider the social media component prior. I know it sounds crazy, but sometimes companies are split into different teams such as traditional/digital, or short lead/long lead, and if a publicist you are speaking with isn't part of blogger outreach, he/she might not even be aware of the brand's correct Twitter handle (TRUTH: this has happened to me when I've inquired on MANY occasions!).
The best thing to do is diligence on your end when you first arrive; ask if the event has a hashtag or preferred Twitter handle, and if it's okay to immediately post about the event and take photos for Twitter, Instagram, etc. If you are handed a press release or jump drive, scour the document (it will most likely be found at the top) to gain knowledge of the release date, so that you know when the information can be broadcast by the media. Most likely though, it's fine to tweet ASAP, and the publicists will appreciate that you even asked, as it's much easier to do it this way than to hear from someone the day after an event asking you to delete a tweet!
When You Receive a Pitch to Tweet:
Have you ever received an email from a brand asking you to tweet about an upcoming launch, event, or promotion, where sometimes even examples of tweets that they'd like you to send are provided? Sending a tweet can literally take a minute, and is much easier than writing a post, but does that mean that you should do it? Going back to my point at the top, if it seems “odd” for you or your brand, aka your blog, to be aligned with such a tweet, then don't do it. There's nothing that turns followers off faster than starting to feel like a Twitter feed has been turned into a promotional catch-all, so reserve sending these out for items that you really can get behind.
Is there any “tweeting etiquette” you'd like to add?
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