The blogger dream. The “money” the “fame” the “glamour.” Instagramming your breakfasts, posting your outfits and making a living from it. Loads of comments… the events, flying around the world. And the gifts.
It sounds like a beautiful life. And for many it's a wonderful way to live, but not for everyone.
“I wish everybody could get rich and famous and have everything they ever dreamed of, so they will know that its not the answer.”-Jim Carrey
— LAW OF FASHION (@lawoffashion) March 13, 2013
I found after achieving mild success with my personal style blog that there were things I did not like doing professionally on a site that was built off of personal taste. It sounds weird, I know…. but putting up that wall between personal and professional became even more important the more the two worlds intertwined.
Since the opportunities for bloggers are known now that we’ve seen success within the community, but the cupcakes and glitter are only great if you actually like cupcakes and glitter.
Here are some questions you might want to ask yourself:
- What is your ultimate goal? Knowing what you want out of your blogging experience can help you stay on track. Blogging is great, but really just a tool for you, not a goal within itself. Figure out what you want to accomplish, and how you are going to use your blog to achieve that goal.
- Does this work give you energy? If you are feeling drained blogging as a hobby, it will not stop once you blog professionally. Trust me. If you're after that rush you get from writing a great post, or create a video that went viral then blogging is right for you.
- Does treating your blog like a business excite you? If you are going to blog professionally, you will have to treat your blog like a business. There is no way around it. If you do not want to treat your blog like a business, then it will be difficult to come up with a feasible revenue stream to support you.
- Do people love your blog's topic? Before you decide you want to go pro… you're going to need a highly addictive topic for your blog. Or at least a highly addictive way of presenting your blog's topic. The more your followers love your blog, the more opportunities you will have for developing a great career from it.
- What is the farthest you can go with this plan for your blog? This might be a little like your ultimate goal. But if your blog is tied to your own personal taste or your style, you may experience difficulty evolving it beyond your persona. Or if your blog is dedicated to a niche that is becoming more obscure it can limit your options as well. You don't have to incorporate everything, but have scalability in mind when you decide to go professional. You never know what curveballs life can throw you!
- Are you a social person? This might sound weird, but if you are on social media and you don't like being social, or you don't like people, things can get tough in the long run. Plus bloggers are courted to attend events on a regular basis, so it's important to hone in your social skills for both your social media standings and your business relationships.
When it comes right down to it, deciding on whether to turn your blog into a business is a very personal thing. There are a lot of successful bloggers who have decided not to go pro. There are bloggers with highly engaged readers whose engagement does not translate into dollars, and blogs with low engagement that do amazingly well. There might be a lot of focus on the superstar, or the super successful bloggers because they make great news, but it's not right for everyone. I've been lucky enough to have a magnificent career blogging, but it wasn't a straight path, and I had to keep asking myself questions along the way.
Because there is no formula to successful blogging, it's important to keep your happiness in mind while pursuing a career in blogging.
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