News broke on Wednesday that Google Reader would cease to exist on July 1st as part of Google's “Spring Cleaning” initiative. Now, I've been an avid user of Google Reader for years, and afraid to move over my 500 some odd RSS feeds just seemed unfathomable.
Yes, there are other RSS readers that are sexier out there. On my iPhone, I live on Pulse, which is a GREAT app for reading news. However, it functions more like reading the newspaper than for my blog fix. Flipboard I tried a few years ago, but it's updates were wonky, so I stopped checking it.
And then there is Bloglovin‘. I joined around the time it first started. It's been a fantastic traffic driver for IFB and a lot of fashion bloggers. Bloglovin' seemed to cater specifically to our particular niche. However, a girl can't live on fashion blogs alone.
So my RSS experience was compartmentalized. Google Reader for my nerdy tech and marketing blogs, Pulse for the news and pundit stories, and Bloglovin' for fashion.
How to Import Your RSS subscriptions from Google Reader to Bloglovin'
Yesterday Mattias Swenson (who I believe was giving everyone high-fives around the Bloglovin' office) sent an email about Bloglovin's new two-click RSS import:
First, click here:
Then it will bring you to this page:
Click that blue button that says “Import from Google Reader”
You'll have to re-categorize your blogs to how you like them, it just imports all the feeds… but with all the blogs I subscribe to, it only took about 15 minutes.
What's it like reading a load of blogs on Bloglovin'
As much as I loved the simplicity of Google Reader, and the sharing capabilities, it was slow. If some blogger posted twelve 900×1500 pixel photos, it would slow me down, and I would shake my fist at the computer. Getting through my feeds on Bloglovin' was a nicer experience, as you got to see photo, the post title and a snippet of text. They do have their own internal “Liking” system that doesn't really translate to sharing metrics like the Google+ share capability in Google Reader, or the Tweet or Facebook posting ability of Pulse, nor can you email a post directly from Bloglovin', but the time saved scrolling through made it worth it.
I suspect Bloglovin' will have some pressure to come up with easier ways to add in new feeds in other verticals in the coming months. I tried to find The Atlantic feed, and had to scroll through a bunch of fashion blogs that did not have “The Atlantic” in the title. I found a few columns from the site, but not the main feed. And hopefully Google Chrome and Firefox will supply us with some easy way to pull the feeds and plant them in our new RSS readers. Time will tell.
Until then, I think we'll all survive the loss of Google Reader. It was good while it lasted.
In the meantime…