How to Balance Your Social Media Plate


Have you ever gotten online to casually check your social media profiles, only to find yourself pinning aimlessly and watching cat videos hours later? If you're anything like me, it can be really easy to waste time on these sites. As bloggers, however, we should look at social media as one of the most important pieces in our marketing toolboxes. Just like your next meal, social media is only as good for you as what you put into it. Be smart with your online time, and it can be your greatest networking tool, a platform for promotion, a place to find crucial resources, and an unending fountain of inspiration. To create a well-balanced social media “plate,” here are five things to consider:

The full plate: Goals

Some people love spending time on Twitter, Pinterest or Facebook, while others hate it. Wherever you are on that spectrum, it's important to know that you're there for a reason and to define what those reasons are. Are you just starting to blog and looking to meet other bloggers? Do you want to share links to your latest & greatest post? Want to read up on how to improve your blogging skills? Set and prioritize your goals and you'll always have a grasp on the big picture. Let your goals be your North Star of where, what, how and when you spend your time online – and with who.

The right ingredients: Content

I'm a firm believer in the adage, “You are responsible for the energy you bring into a room.” Many people are quick to use Twitter, Facebook and other social media platforms as a place to complain or find distraction.  The next time you tweet or update your Facebook, think about how it contributes to your day, and your goals. Stay positive, helpful, with your goals in mind, and you'll find that you'll always have something interesting to say.

Equal parts: Promotion, Engagement, Sharing

A blogger's well-balanced social media plate wouldn't be one without equal parts promotion, engagement and sharing. You want to promote your new blog post? Great! Don't just update your social networks with links to your work. Find the right mix of: tweeting or commenting to your fans, followers and fellow bloggers; sharing articles, tidbits of info or quotes you find useful and interesting; and self-promotion.


Just like you wouldn't enjoy an over- or under-cooked meal, spending too much or not enough time on social media can lead to mindless distraction. Make some time for social media in your busy schedule to do what you need to in order to network, engage or promote yourself – and stick to it. Spending time away from the computer is also very important. It's amazing what a walk through the neighborhood can do to inspire new ideas for your blog!

A dash of fun!

It can be a lot of work to look at social media as a marketing tool for your blog, so don't forget to have some fun with it. People follow their favorite bloggers on Instagram, Twitter and Facebook to learn a little more about that blogger's life. Let your personality shine!

What tips do you have to stay focused on social media?

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7 Responses


    social media can get sooo distracting, checking facebook, twitter, instagram and many many more platforms takes a lot of time and it can be frustrating as well. Maybe if we allocate specific time of the day for lets say an hour or two to social media we can find more time to do important things such as improving our writing skills or coming up with new ideas for outfit posts

  2. Tiffy Diamond

    This is a great article since I’m sitting down now to check all of my social media sites. I find that the best way to not get completely distracted for me is that I set a 30 min – 1 hour limit on each site and when my timer goes off I stop and move on to the next. An hour might sound like a lot but if you actually timed how long you get distracted, an hour is less than that. 🙂


  3. Kajsa J. Andersen

    Keeping track of the social media platform sometimes feels like a full time job. The Internet indeed offers a vast number of opportunities to stay connected. What I do is sticking with a couple of social media platforms. Facebook and Twitter.
    Better to manage a couple in a satisfactory manner, than to overstretch. Rome was not built in one day, and neither does a blog :=)

  4. Sarah's Real Life

    I made myself a schedule that I more or less stick to…schedule tweets in the morning (I use Twuffer), pin in the afternoon, and post to Facebook in the evening. If I have downtime, I’ll spend more time playing around (which I probably do too much)!

    ~Sarah of Sarah’s Real Life

  5. tasha

    Using social media platforms for my business can be time consuming but I have seen the ROI that it brings me. Its all about balance. First knowing what each platform can do for you along the time you must invest.