When you look for advice on creating a successful blog, most everyone will tell you, “Create GREAT content.”
But what does that mean?
Over the years, I've thought about this a lot. Noticing how some sites post kittens and do extraordinarily well. Others will post a pair of shoes with no text and get 300 comments. And in the meantime most bloggers are tearing their hair out in frustration because they can't seem to figure out what it is that readers love and get excited about.
The truth is, people don't read our blogs to make US happy. They read our blogs because it makes THEM happy.
People are generally on the internet to entertain or inform themselves. Bloggers can help readers achieve that goal, by providing entertaining or informative content. However, this idea seemed to get lost somehow. I hear bloggers talk about their blog's topic, that it's about “fashion” and/or their “inspiration” which is great, but it doesn't communicate how the blog helps another person. Even more so it does not communicate, WHY another person should read a blog about a perfect stranger's inspiration.
Questions to ask about your blog's content:
Everyone has something to offer. It may take some introspective thinking, but you do have something to offer the world. I had to spend a lot of time thinking about what my “strengths” were, but it really came down to getting out there and trying everything interesting before I figured out what I'm good at.
If you're having trouble figuring out how your blog helps your readers. Maybe it's helpful to ask yourself a few questions:
- Does my blog solve a problem? Is it hard to find stylish plus size, petite, maternity clothes? Are you really good at finding the sales? Do you know all the new ecommerce shops out there? Do you know how to style wardrobe basics and restyle them in creative ways?
- Does my blog inspire my readers? Whether it be body acceptance, or entrepreneurship, or just plain self-help, if your blog gives your readers a positive spin to the day, it is helpful.
- Does my blog make my readers laugh, or at least smile? You want to know how Buzzfeed is taking over the internet? It's hilarious. Man Repeller did the same thing, plus she has great taste. Laughter is hard to come by for many, many people, and making them smile or laugh is really something.
- Does my blog unearth new information? Can you dig up news stories, be the first to report what's happening in the fashion space? Are you good at seeing the trends between the trends? Do you have a great bullshit detector? There is a reason why the news industry is so big (even if it's shrinking) but people like to stay informed.
- Do you take AMAZING photos, have AMAZING style? I'm saying AMAZING, like knock me out of my chair amazing. Like “Holy moly!” amazing. The sad fact is, that the market is so saturated, and has become so competitive, that if you want to make it taking photos of yourself, that you have to have AMAZING style, unless you pair it with another component, like solving a problem or making people smile.
If you still don't know, I would suggest giving every one of these points a try with your blog content. If anything, you'll have more content… or you just might discover something new about yourself.
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