Social media makes it easy to both give and receive “Likes” likes in the forms of favoriting, retweeting, comments, sharing, etc. Sometimes it feels like a form of validation. Sometimes? Ok, it feels good to get comments and likes on something we worked hard on, no?
It gets to be a slippery slope when it develops into a comment addiction, the “like” validation. Feeling like a post wasn't that good because no one responded to it. Or an Instagram wasn't that good because it “only got 5 likes.”
The feedback loop we get from blogging feels good, but it's important to not lose sight on why we started blogging in the first place. What is our “cause?” Whether it be an outlet for creativity or a personal mission to fill a neglected niche, if we blog for a purpose the “applause” is just a bonus.