Are social media expectations making you lose your mind? I'm sometimes torn in a million pieces throughout the day, trying to keep up with writing posts, then making sure tweets go out, Facebook updates happen, the images get pinned, I use the recommended hashtag at an event…and the list goes on and on. I also sometimes get teased or told to put the phone away by friends and family when I take photos of objects and immediately click on Facebook or Twitter to share them.
I feel like there's an unspoken requirement to constantly keep up with social media, which in turn, creates an unfulfilled compulsion in me to do so, because the job is never truly done. Sometimes I look back at what I did on a given day, and although it may have been a successful one from a social media perspective, in reality it fragmented me away from the work that is the glue that holds everything together– my blog content. Feeling that I'm not alone in these sentiments, I enlisted a few blogger colleagues who keep up with the social side of things incredibly well, to address the expectation to immediately tweet/pin/Instagram/Vine out information multiple times a day, and how they manage to make it work with their professional and personal lives.
Ehmonie Hainey, What's Haute Magazine; @WhatsHaute
“Social media is a double-edged sword. As a blogger and editor, utilizing social media tools is both necessary yet time-consuming. I embrace social media for the instant feedback it provides, as well as the opportunity to share content with new audiences. But posting regular Tweets, updating my Facebook page, re-sizing photos for Instagram and adding pins to Pinterest can be a drain and takes up valuable time that could be used for other important blog-related things. And I find that the more new applications launch and become hugely popular, the more I find myself (and my time) stretched thin. But I still try to use these apps several times a day, usually posting on one or two and using the share option to post to the others.”
Jeannine Morris, Beauty Sweet Spot; @BeautySweetSpot
“Sharing relevant information via my social media channels has become such an important part of my lifestyle that it's become second nature. Most of the time, when I check in on Foursquare, Tweet or update a Google + or Facebook status or create a Vine it's because I'm doing something or have a piece of information that my audience would care about and I want to share it with them. I feel incredibly lucky to have an audience that cares about my advice and recommendations so interacting with them is fun. As much as I blog and update my social media channels to keep my business running, it's also my passion and that comes first. At the end of the day, when you do something you love it all falls into place and you realize you're not really doing it for yourself anymore, but for your readers, which is the most rewarding feeling. My social strategy is really to do what comes naturally. It seems to work best.”
Grace Atwood, Stripes & Sequins; @GraceAtwood
“I would say that it takes a bit of getting used to. When I was just starting out, I checked everything compulsively, to the point where my boyfriend and non-Internet friends would get really annoyed with me. Now, I am much better about it. I check it a few times a day but don't really think about it very much. If I'm eating a really delicious meal, maybe it will get Instagrammed… but once I've done my update, the phone goes away. No need to check how many likes or look at everyone else's feeds – I can do that later… it's not going anywhere! I balance my blog with a full time job, and I'd go completely crazy if I was constantly checking in all the time. During the week, I don't have a ton of free time, so I'd rather focus it on getting my real work (job stuff + blog posts) done. On the weekends, I stay off social as much as possible. I check it for work a few times, and will maybe do an Instagram here or there, but weekends are when I recharge my batteries and write my blog posts… downtime is really important.”
How do you handle social media expectations?'
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