10 Fashion Blog Post Titles Deconstructed

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Just one little line can help bring your blog significantly more traffic. That's the post title.

We've been talking about post titles for the last few weeks on IFB, and last week I called for your post title submissions for feedback (and feedback from you about your experience).

Joyce from Joyful Outfits commented:

Adding numbers to the title definitely made a difference! I started writing the post by centering around making an outfit quickly but after I read through the articles you linked, I changed it to making outfits under 5 minutes so it’s less vague. And after doing so, this post was pinned and repinned on Pinterest more than usual.

Focusing on the Fashion Blogging niche, this would be a perfect opportunity to discuss our culture of post titling as it relates to our content and our marketing efforts. In my previous posts, I said I would review 5 “great post titles” and 5 that “needed work” but looking at the submissions, I've decided to categorize them, and give feedback on each of the 10.

The “How to”

“5 Steps to Making an Outfit under 5 Minutes”

This post title from Joyful Outfits does three things, 1.) It makes a promise, “under 5 minutes” 2.) It's a “How to” with “5 Steps to Making an Outfit and 3.) At 43 characters, it's short and sweet.

I was doubly delighted when I clicked on the link and found the “How to” clearly laid out, easy to follow, and since it took under a minute to read, she demonstrated a sense of speed and clarity.

The Thoughtful Outfit Post

“Lessons in Lingerie”

I call these, “thoughtful outfit posts.” They're when the blogger puts their outfit into the context of a personal experience and/or a trend. I really enjoyed this post.

The post title: Alliteration is great, clever, and it's short and sweet. However, I wasn't sure exactly what I would be clicking on. “Lessons in Lingerie” could be a lot of things. Would it be about bra sizing? Functional versus pretty? Whale tails?

Suggestions: Clarify the post with the subject and preferably a verb to give it more punch. “Forget the Etiquette: Bare the Bra,” “Hey Bra! Should it show?” (guess this only makes sense if you're familiar with Hawaiian Pigdin)

The Culturally Relevant Title

“Why J. Crew Isn't Just for Michelle Obama”

When I saw this post title, I was instantly intrigued. Everyone loves talking about Michelle Obama's fashion choices, and with the trend of elites wearing high street fashion (ahem Kate Middleton) there could be a post that was a great commentary.

The post title: Uses brand names, cultural icons, and stirs a controversy “Why J. Crew isn't…” It could be very juicy!

Suggestions: There appeared to be only one line about Michelle Obama in the post. I felt the post title was a bit misleading, because it suggested it was more J. Crew and Michelle Obama, not J. Crew and the blogger. While the post title is great, a misleading post title can turn off new readers. I would suggest personalizing this post title, “How Michelle Obama turned me onto J. Crew”

The Pun!

“LET’S GET ONE THING CLEAR… THE CLUTCH”

I love puns! They're fun, clever, and this one delivers. The post itself was loaded with clear clutches, which to the readers it would be a delight to click on title to find such an array.

The post title: The great thing about this post title is that incorporates two keywords, “clear” and “clutch” and it's a pun.

Suggestions: Not to use all caps. It kind of looks spammy… We get it just as well in regular caps. But otherwise, nice!

The Personalized Tutorial

Dressing Up the Plus-Size Little Black Dress”

Whether it you wear plus size or not, spicing up the LBD is an issue for us all.

The post title:  This post title addresses a problem we all face, and how to fix it. It's specifically about the little black dress, and is telling us that the post will deliver tips on how to make the classic wardrobe stable stand out.

Suggestions:  I found the usage of “Dressing up the…” to be a bit passive. A stronger post title would be “Dress up the…” but then it would be using two of the same words (even if they have different meanings, “dress” the verb and “dress” the noun). I would use a different word, like, “Glam,” or something along those lines to differentiate. The post was good, but it could become an evergreen post, if she ad incorporated several ways to make that LBD pop.

The Pop Culture Posts

“Buy It Now! Clothes Featured on The Carrie Diaries”

 

“The Glittery Great Gatsy Soundtrack Drops”

These two posts both address different aspects of pop culture, fashion on television and music in film. They take two very different approaches to the same thing, how to get a piece of pop culture in your hands.

The post title: “Buy It Now! Clothes Featured on The Carrie Diaries”  has a few key points in the title to make you want to click. If you're a Carrie Diaries fan, you want to know what she is wearing, and how to buy it. I liked the “Buy It Now!” portion, as it's a call to action, surpisingly I did not see one so blatant in the submissions. It's effective in catching your attention.

Suggestion for “Buy It Now!”  Believe it or not, this can be made more specific. I would add in a numbers to hone this in. “Buy It Now! 3 Carrie Diaries Looks Under $70.” It's pretty compelling to find accessible clothing on TV for that price, no?

The post title: “The Glittery Great Gatsby Soundtrack Drops uses two keywords, “Great Gatsby” and “soundtrack” to make this post searchable. Alliteration is always catchy, so I can see where this would be appealing.

Suggestions for “Gatsby” Make it punchier by shortening the post title. Also, I don't really know what “Drops” means, guessing it's another word for songs and I'm just old. Looking at this post I see a great opportunity to add in a number. It's good to be clever, but you don't want your readers Googling your post title just to find out what you mean.  “Hear Now: 14 Songs from the Great Gatsby Soundtrack” might be a better fit.

Expert Advice

Top Racing Fashion Experts Spill Their Secrets!”

Getting advice from the experts is always a compelling read. Post titles that divulge secrets from the experts, even more compelling!

The post title: This post title suggests there will be something racy in the content. It uses power words like “Top” Experts” “Secrets” all to pique our interest.

Suggestion: This post is both descriptive and vague. It tells me I will be accessing secret information about “racing fashion” but I don't know what “racing fashion” is right off the bat. A quick Google search informed me of two things… Racing Fashion is what you wear to horse races, and that it's not what my middle-class family wears to go bet on the horses.  I'm so embarrassed.

The Product Review

Ombré: DIY with L'Oréal Paris”

You can do Ombré at home now? For a klutz like me that's big news! Product reviews are a great way to build in evergreen traffic, especially when it comes to beauty products. Because each beauty product says it performs magic, and well, without reviews it's hard to find out if they're telling the truth.

The post title: Has keywords, DIY and it's short and to the point. The readers will know exactly what they are clicking on with this post title!

Suggestion: Add the word, “Review” in the post title, and the exact name of the product. Believe me, there will be people at the drugstore with their smartphones checking the reviews on this before buying. Either that or I'm the only one actually showrooming. “L'Oreal Paris Wild Ombre Review: DIY Hair Trend” could work.

The Controversial Post

Thin & Proud – The Hypocrisy of ‘Weight-Bashing'”

Getting controversy right is difficult. While getting controversial on your blog is an excellent way to get your readers talking and to get blood pumping. When addressing a tough topic, you run the risk of not communicating exactly what you mean, coming off the wrong way, missing the point, offending, etc. Here, post titles are especially important. Often times because with controversy often attracts trolls, and if your post title doesn't exactly reflect your point, you run the risk that the trolls will bomb your post with nasty comments without actually reading the post, or worse, looking for a way to twist your words. This post, when I read the title, I took a deep breath. Knowing how hot this topic is, and also knowing how the body image conversation has focused on a particular body type in the past few years, I could see frustration.

The post title: It uses some powerful words, Proud, Hypocrisy, Bashing, Weight, etc. No matter what your leaning is, you know it's going to be controversial.

Suggestion: This post talks about the difference between being thin and being anorexic, about how we should reevaluate what “healthy” body image means. Saying “Thin & Proud” may ruffle feathers, even if all women should be proud of their figures. I would focus on examples of how the press/media/culture is confusing anorexia with natural thinness, and reflect that in the post title.

 

Final thoughts:

I found that reading through all of these… three things successful post titles have in common:

  • Clever
  • Specific
  • Concise

The rest are little tricks to get more clicks! Which isn't a bad thing, no?

What do you think? What would you suggest to make the post titles pop?

[Image credit: Shutterstock.com]

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20 Responses

  1. Laura

    Hi Jennine

    Thank you so much for picking my title (Ombré: DIY with L’Oréal Paris) and your feedback! I actually didn’t write the exact name of the reviewed products in any postitle I wrote. I definitely will do that from now on!

    Xo,
    Laura

    Reply
  2. Kailin Villamar

    Hey Jenine,

    Kazzled here! Thank you for your feedback on ‘Why J. Crew Isn’t Just for Michelle Obama’. I appreciate your suggestion on focusing my title to be geared at what’s exactly in the content rather than what will pull in readers. I wouldn’t want to drive readers away if they came for a certain type of information and saw another.

    Looking forward to the next project!

    Cheers,
    Kailin

    Reply
  3. Filipa

    Amazing posts! While I was reading some articles I found out that the post title is indeed the best way to bring traffic to your blog, but I never really used that on my blog. My post titles are more simple and not that noticeable. But I did use some famous quotes in some of my post titles and I can say that these posts generated more traffic on my blog than the others.
    I should get a little bit more creative when it comes to the titles. Thanks for the tips!

    xx
    Filipa from http://ohmyfilipa.blogspot.com

    Reply
  4. Kathleen Lisson

    Don’t be embarrassed! Racing Fashion is a true niche and the fact that this particular style has it’s own moniker makes it very Google friendly. Anyone can try their hand at putting together a Racing Fashion outfit to wear to watch the Kentucky Derby next month.

    Reply
  5. Ashe

    I love that every title has pros and cons and something to learn from it– I found myself nodding my head a lot, and going “Oh! That’s a good improvement” for so many of them.

    Reply
  6. TRENDSURVIVOR

    Thank you for the review. I am so happy you think my title was clever and you enjoyed my post. Thank you for the suggestion regarding the caps, it is in my theme’s default settings but I will change it.
    Best,
    Nina

    Reply
  7. Jyoti from Style Delights

    Very useful post! I have seen my own traffic go up with the SEO worthy and interesting post titles! However sometimes we all tend to go creative (more than we should) and the post titles become poetic rather than informative!!
    Hope you are having a wonderful day!
    -Jyoti
    Style Delights Blog

    Reply
  8. Rebecca

    Great post. I am not very good with titles so it was great to read a little bit about it to get a clearer picture of what I should think about!

    Reply
  9. Arash Mazinani

    I constantly have to be reminded to check my titles and they make a huge amount of difference. I remember a recent article I wrote that got bounced around twitter a lot more than normal purely because the title was enticing, at least I thought so anyway, lol.

    It’s just consistently coming up with great titles that is the tricky bit.

    Reply
  10. Lula Palmer

    Thanks you for these great fashion blog tips. The tips you have shared in this post can certainly improve my blog’s traffic. I look forward to trying out these suggestions.

    Reply
  11. Tobruck Ave

    I have been writting my post titles as one word but the first word capitalized since the very beginning… example –> FALLlove

    Do you think that has been effecting my SEO, badly? Lately I cant figure out how to just get to that next level of visibility and I am wondering if that might what is effecting a bit of a blockage.

    Thanks for all the great tips!

    Reply