After having my first blog in 2004, I've learned that keeping things fresh is one of the most important and difficult things to do as a blogger. How do you evolve and grow without losing your reader base? How do you experiment without making mistakes? How do you keep coming up with new ideas on the same topic day in and day out?
Over the years, I've struggled with this a lot. It is one of the components of blogging that never goes away, never gets solved and never bores me. It is the challenge that keeps blogging interesting!
Even if you are new to your blog, you will run into days where you have run out of ideas. Maybe you've hit a wall and you don't know how to get back into the groove. Or maybe, you've lost touch with your readers and you need to reconnect.
Get excited about your niche (again)
Julia Child once said, “Find something you're passionate in and keep tremendously interested in it. Enthusiasm goes a long way, your readers can tell when you're passionate about your blog topic and when you're going through the motions. One of the things I've noticed about bloggers who stay at the top, is they're intensely passionate about their blog's topic, and are excited to be able to write about it every day. You'll need that excitement and enthusiasm to give you enough energy to keep things fresh.
There is no subject that one can know “everything” about. If you think you know everything there is to know about your subject, you're not looking hard enough. Being teachable means you're open to new information and you seek out new knowledge. You never know how this will translate in your blog.
Stay on top of the news
The world is always changing, and these days things change faster than most can keep up with. Stay on top of the news, follow trends in social media, technology and marketing, along with news in your topic (Fashion? Start with WWD).
Identify your “blind spots”
This can be tricky, since blind spots are things you cannot see. Talk to several people about your blog and see what's missing. Maybe there is an avenue you have left to explore.
Experiment with new features
Changing up your editorial calendar is a good way to break out of a routine and freshen things up with. You may not want to give up your most popular features (unless you are sick of them) but adding in new content types might lead you to more exploration.
Find new bloggers in your niche
Every blogger runs the risk of becoming old hat. If you're looking to stay relevant, stay in tune with the newbies on the scene. Staying fresh might mean more than just your content, but look at trends in design and see how people relate to the newer bloggers.
Explore other niches and see how you can apply to your blog
You may just be looking too much at a narrow niche. Other blogs need to keep things fresh as well, so take a look around and see how other bloggers have dealt with evolving their content. It would be a fantastic place to take inspiration from!
Read books/watch films/go to lectures on your blog topic, see how their approach differs from yours
Maybe you're thinking too much like a blogger? See how your niche is treated in other mediums, maybe you can find some approaches that are very much needed on your blog!
Steal other peoples ideas and make them your own
Plagiarism sucks, but the reality is nothing is original. You can steal other people's ideas and as long as you TRANSFORM them into a way that works for you, you're not a thief. Why reinvent the wheel? It's all part of the evolution process.
Focus on quality over quantity
Maybe you're just posting to post. Focus on creating quality content that you can get excited about. Sheer volume may not be the way for you, and crafting amazing content that really gets your readers excited can really be infectious!
Write a guest post on another blog about why your niche is amazing
This is a great reason to revisit all the reasons why you fell in love with your blog's niche!
Write a gratitude list about your blog
In the spirit of revisiting why you love your blog, gratitude lists are a fantastic way to display all the reasons you have for being enthusiastic about your niche.
Get together with other bloggers in your niche
Nothing gets your juices flowing like meeting with like minded people who are equally as enthusiastic about your niche! Get together, have conversations, explore new ideas and you'll be amazed by what you walk away with!
How do you keep your blog content fresh?
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