Last week I talked about how I've been monetizing my site through Google Adsense, rewardStyle, and ShopSense. One aspect I didn't touch on that deserves to be talked about is how SEO impacts monetizing my site.
We talk about SEO (search engine optimization) a LOT on IFB (probably as much as monetization), and many bloggers have expressed they don't understand the importance of SEO.
First, here's a few posts to help you brush up on SEO:
- Beginner SEO Tips for Fashion Bloggers
- 10 Quick Tips for Writing Titles to Boost Traffic
- SEO-Friendly Basic Rule: Text is Meant to be Text
- Why SEO Still Matters for Bloggers
- Strutting the Ranks: The Beginners Guide to SEO
- Work Smarter Not Harder: Boost Your Traffic with Keywords
- Your Next Blog Post is in Your Stats
- Basic SEO for WordPress: All-In-One-SEO Plugin
- Simple SEO Tips for Beginners: Building a Better Blog
Okay. After all of those, hopefully you don't have any questions about SEO. (If you do, re-read those posts. If they STILL don't answer your questions then tweet me @Oh_Ashe).
Now we're going to talk about the link between SEO and monetizing your site.
Below is a comparison of the top ranking terms for my site (from WordPress Stats, StatCounter, and Google Analytics). If you compare all three, there are several terms that are repeated often: Miz Mooz spring 2013 shoes, plus size little black dresses, plus size swimsuits, and (another that doesn't make it quite to the top 20, but receives a lot of traffic is the Marc by Marc Jacobs petal to the metal purses).
Unfortunately due to rewardStyle Terms of Service, I can't show you a screen cap of my site's commissions. But for the year of 2013, my commissions and sales break down with:
- 6 sales from Modcloth utilizing swimsuit links
- 2 sales from Old Navy utilizing swimsuit links
- 1 sale from ASOS utilizing a black dress link
- 2 sales each from Piperlime and Shopbop for Marc by Marc Jacobs purses
- and a whopping 23 sales from Nordstrom for Marc by Marc Jacobs purses
So… What does this tell us?
First, that the people coming to my site have a specific need in mind, and that they're searching with the intent to buy. This is good news for me, because it means that my links are yielding a commission.
Next, I know I should keep these pages constantly updated with new, active affiliate links. It does my visitors no good if they land on a year old swim-suit post… and all of the links lead to invalid, dead pages. If they continue to shop the site, it may still yield in a commission for me. But if it goes to a dead page, there's just as much of a chance that they'll leave the site immediately and I'll earn nothing.
Similarly– I have posts that are bringing in a lot of traffic but lack affiliate links. And that's lost revenue. Miz Mooz Spring 2013 brings in a lot of traffic, but it's just a lookbook post. If I'm smart (and I am!), I'll be going back to edit that post. I'll be linking to the shoes and where they are now available in stores… increasing the likelihood of making money and keeping visitors at my site longer.
Now I know what it helps me do: develop new content. What ways can I spin those posts? Can I update them each year? I like to think of this as niche specific evergreen content. We talk about evergreen content as being timeless, pillar content that will always be useful. But that doesn't mean that every blog needs a “Women's Wardrobe Essentials” post. For my site, maybe having posts on plus-size swimsuits and plus size little black dresses is my evergreen content. There will always be plus-size women, and they will always be looking for swimsuits and dresses.
Lastly, I've learned that SEO is a huge source of and has a direct impact on my monetization. As you can see, at rewardStyle, the majority of my sales are directly related to what people are searching for on the web. It means when producing content with affiliate links, I need to maximize my SEO in that post. I need to address the needs of my visitors and provide an easy way for them to buy.
All aspects of blogging are delicately related to one another, and here I've found the ways that developing SEO-rich posts has directly contributed to my site's ability to earn money. The trick, of course, is making sure that what you're creating is also valuable for your readers and is natural for your site. These posts are all successful because they're personal to me.
So tell me– have you analyzed the way your search engine traffic impacts your ability to monetize? Have you seen profit come from your most popular posts?
[Image credit: Shutterstock.com]