Some days, it seems like a brand new blog post just isn't going to happen. Whether you're dealing with Writer's Block, recovering from an illness, or you're just pressed for time due to life events, every blogger reaches a point in her career where she just doesn't have the resources to come up with that 1,000 word article that will change the world. So, until you get your bearings back, here are 5 simple ways to keep the content coming. And who knows? If the posts listed here turn out to be popular on your blog, you can always incorporate them into your regular content!
People love to be interviewed. Interviewing someone implies that they're an expert, and it's flattering to be regarding as an authority in your field. Interviews are also a great way to change up the voice, tone, and content of your blog, especially if there are topics you're interested in, but don't know enough about to cover yourself. And don't think you have to limit your questions to just the subject's brand! You can also interview someone about how to break into their respective industry or about a specific facet of their business (such as ethical production, social media, or crowdsourced design). While interviews can be conducted in person, via phone, or by e-mail, I often find that e-mail works best for most people. And remember to always be considerate of your interview subject's time; avoid repetitious questions, meandering questions, or questionnaires with 20 or 30 questions.
2. Shopping Guides.
We're in the fashion world, and what goes hand-in-hand with fashion? Shopping! Plan this feature around what you think your readers would like an easy, accessible guide to. If you're a local blogger, what about the best secondhand or vintage shops in your city? If you love floral print or gingham, why not put together a post of 10 different items all containing that element? Summer is almost here, and so shopping guides for swimwear, sandals, and sunglasses are right on-trend. Chances are, if you're wondering where to buy a certain kind of item, your readers are too. So help them out!
Are you getting digital press photos, lookbooks, or catalogs from your favorite brands? Why not showcase these photos in a trend feature on your blog? Readers love an inside scoop or a special sneak preview, and posting photos from a lookbook is a great way to give it to them (assuming you have permission to share, of course!). If you've recently received a press packet from a brand, select a few of your favorite images and let your readers share in the thrill of discovery on your blog.
4. An Open Thread.
An open thread might seem like a bit of a “cheat,” but it can actually be really useful, especially because there are so many different formats an open thread can take. You can ask your readers for if they have any fashion or style questions that you'll answer in the comments. You can ask your readers for feedback on your blog or future ideas for articles or even for their favorite fashion advice. Your readers are a great resource of information. Let them show off their expertise and help add to what makes your blog great.
5. “Best of” Roundups.
Like the open thread idea above, this kind of post can take a lot of different forms. Some bloggers choose to do a weekly roundup of the best comments or best tweets they've received. Other bloggers compile a list of the best news articles in their niche or the best articles from fellow bloggers. You can even do a “Best of” roundup using posts from your own blog on a certain subject, topic, or idea. If you're feeling at a loss, this is a great way to condense a lot of information into an easily digestible format.
I hope these ideas help you out the next time you get writer's block! What's your go-to idea when you're having trouble writing? Share it in the comments!