Vine, the iOS iPhone, iTouch, and iPad app that lets users record a six second, edited video, has been garnering quite a bit of buzz, and a huge number of users since it's inception a mere four months ago. The video-sharing application allows the user to pause while filming, and offers built-in options to like, comment, and share to Facebook, Twitter, or even embed the link into content. Plus, with the latest bug fixes and updates, the camera can now be flipped so that “selfie” videos are easier to film, users can be mentioned in posts and comments, and searching for people or tags has become much easier. If you are already using Instagram, it's a seamless platform to get on board with, however, upon closer inspection of about 100 Vine accounts from people that I know who had signed up, about 75% of them had posted only 0-3 videos.
As any new device or platform goes, it may take some time to figure out how to make it best work for you and your brand, as well as find the time to use it. It's always a good practice to at least give a new, exciting form of technology a go, and with the knowledge and experience, decide how, or if, it will benefit your blog in the end. Crosby Noricks, fashion marketing consultant and founder of PR Couture, explains that,
“There are so many creative ways to begin to incorporate a Vine strategy into your content mix….Vine offers a new opportunity for fashion bloggers to begin to experiment with video, no editing software required. For fashion events, particularly, Vine allows bloggers to share not only static images but atmosphere; music, chatter, the clink of champagne glasses.”
Giving readers another dimension of interacting, this time via video, is truly quite a unique and enticing proposition!
What can fashion bloggers actually do with Vine?
Not sure yet what you would film with the Vine app? Kick start your creativity with these recommendations from Noricks:
- Play around with short DIY tutorials
- Promote your blog by having friends say the same phrase in succession
- Show an outfit on a hanger, then on you, and then in motion.
- Use Vine as an invitation for followers to visit your site
- RSVP to an event
- Show off your gift bag swag
- Share your 5 must-have items of clothing
- Create a daily style challenge for your readers with participation through Vine
I personally love using Vine to film as I open packages, so that the viewer and I experience the excitement of opening a box together, and like the quickened, to-the-point pace of showing how to DIY a particular beauty look (like this one my friend Dina Fierro of Eye4Style filmed of me demoing how to use a Goody Spin Pin).
A few other options that may be fun to try on Vine:
- A “behind-the scenes Vine video” of taking your photos for a particular post (can include walking to the location, a quick stop-motion of the outtakes, perhaps the editing process, and a shot of the final pic)
- Giving tiny tidbits (remember, you have just six seconds!) of fashion advice or quoting a fashion icon
- Debunking some of the mystique of how you put together a look, i.e. if you start with shoes or a handbag and build around it.
Before you get too Vine-addicted, however, Noricks reminds and advises us that “Aside from incorporating Vine into your tweets, it's not going to be very effective as a traffic driver in the way that Pinterest and even Instagram can be. Hopefully these issues will be eliminated with future updates, but for now, continue to focus the majority of your content development on those platforms that have a direct line toward getting people to visit your blog.” At the end of the day, it's important to remember that Vine is a super fun way to share and engage, but only a six second, animated snapshot into our personal and blogging lives; getting people to easily head over to your site and spend even more time there should be the end goal of using these apps.