Remember when it seemed like everyone was on Pinterest? Last year's social media darling is still a force to be reckoned with, with over 30 million users and strong referral power that rivals Facebook. Bloggers and brands alike have pinned their way to new heights as far as engaging their community and finding new ways to express their creative selves. Even with social media newcomers like Instagram and Vine, Pinterest has a solid place in the world of sharing images online. Whether you're a pinning pro, need to bring your boards back to life (like me) or new to the game and maybe a little overwhelmed, I hope these tips help you to make the most of Pinterest as a blogger.
Think ‘vision board'
Pinterest can be best described as your digital vision boards. Pinners share images of things they aspire to, whether that's their next purchase, a new recipe they want to try, or places they'd like to see. It can also be considered a visual bookmarking tool, to save articles and other things you want to read later. I won't go into the ongoing copyright discussion, but just want to give Pinterest newbies the right frame of mind when thinking of what to pin.
Remember your core audience
Who's reading your blog, and what kinds of posts are they responding to? If you have yet to start pinning, a good place to start is by pinning the popular topics of your blog, like outfit posts (yours and other bloggers you like), trend reports or style editorials.
Expand your horizons
When your blog is focused on one subject, Pinterest is a fabulous way to show readers what else you're interested in. From your favorite NYFW runway looks to new recipes you want to try, your pins help your audience have a better understanding of you who are as a whole. And who knows – maybe all that pinning will lead you to your next blog post idea, or a whole new blogging venture altogether!
Stand tall, & pin your best images!
Studies show that when you pin vertical images (at least 800px), those get higher click-through rates than shorter or horizontal images. Now that you've got a trick of the trade, find your best images from your blog and pin those!
Use affiliate links
Pinterest is a great format to include affiliate links from rewardStyle, Rakuten Linkshare and the like. For example, when you're creating a board of your favorite swimwear looks for the season, you can add an affiliate link to that image so you'll get that credit if someone clicks on what you pinned. Affiliate links on Pinterest can be more subtle and less intrusive than plugging them into text links in your blog posts.
Re-pinning (It's since been renamed, but we'll still call it that) and commenting on brands' or other bloggers' pins is yet another great way to break the ice and build relationships with them. In turn, while you don't need to thank everyone for a re-pin, make sure to respond to everyone who leaves a comment on one of your pins.
Sprinkle in some SEO strategy
Just like any responsible blogger, you need to measure what you're doing to know if it's worth your time. Remember, Pinterest images are indexed by Google too! While it's good to be witty and fun in your pin descriptions, it's also smart to describe that image accurately, using optimal keywords. If you're interested in seeing what people are pinning from your site, you can verify your blog and install Pinterest's Web Analytics tool.
Go for longevity
You know how you see a tweet or Facebook update, then hours later it's buried under thousands of other updates? Quite the opposite is happening on Pinterest. You've got a streaming home feed, but images will often be more ‘evergreen,' meaning they are seen for a much longer period of time. This is where those keywords in your pin descriptions come in handy. Do it right, and people who are searching for that keyword will see your image for weeks after you first pinned it!
The not-so-basic basics
It's all about visuals on Pinterest, so make sure your profile has the freshest and cleanest images around! Upload your headshot or logo for a profile picture. Choose compelling images for your board covers – or create custom ones (I'm a fan of Pattern Daily's.) Reorganize your boards so the most active ones are top left and onward. Your profile shows the top 3 users you've repinned on the top right side – and users can glance at that to get a glimpse of users who have a similar pinning style to you. Make sure those are 3 great ones!
[Image credit: Shutterstock.com]
How much time are you spending on Pinterest lately? Let me know, and give us a link to your Pinterest profile!