Believe it or not, bikinis can teach you more than how to freak out before summer starts.
In the internet world, it seems like everything is free. You can use Facebook for free, Twitter, Pinterest… you can even set up your blog for free. There are free photos you can use in the Public Domain, and free fonts, free news and free magazine access. It's almost like a utopia where money doesn't matter. Or does it?
It starts to matter when you need to pay your rent and you need to decide if spending time online is worth it when you don't get paid for the work you put into it. But putting up a paywall for your blog when you have even 1,000 visitors a day can dramatically decrease your readership. So, what can you do?
…putting up a paywall for your blog when you have even 1,000 visitors a day can dramatically decrease your readership. So, what can you do?
That's where the Bikini Concept comes in.
The Bikini Concept is where you show off 80 or 90% of your work, but keep the “goods” under wraps.
- If you're a photographer, share your photos online, but keep the best for galleries and books.
- If you're a writer, share your writing, but charge for your books, and articles.
- If you're stylist, share your style, but save your services for your clients.
- If you're a consultant, share your general tips, but keep the real knowledge for your clients.
You get the drift.
You see this theory in action on many websites: you can use Facebook and Twitter for free, but advertising will cost you. You can have a free LinkedIn account, but to get introduced to people you don't know will cost you. On ProBlogger the blog is free, but the forums, eBooks and the webinars cost money. IFB's content is free, but our conference is is not.
The Bikini Concept allows for you to build trust with your potential clients and customers in an internet-friendly way.
The Bikini Concept allows for you to build trust with your potential clients and customers in an internet friendly way. You are giving them something for free, so they know the quality of work you do. When they decide they just can't live without your services, then paying for them isn't a problem. You've earned it!
So when you're thinking about how to structure you business, think about what you can offer that people will pay for, then think about how you can share this for free without hurting your business by revealing the “goods”.
[Image Credit: Shutterstock.com]