Have you been to a blog that had 10 large photos of the same thing? Did you find it overwhelming? Are you posting multiple photos because that's what everyone else is doing?
When it comes to taking photos, the editing process is just as important as the photo-taking process. Selecting the right photos, resisting the urge to over-do it in Photoshop, and publishing them in an order that tells a story can take just as much work as crafting the right words for a post.
But don't worry! Even though it can be hard to decide which photos are the right ones, if you have guidelines in mind it makes it easier. These five tips will help you deliver a more concise and powerful post to your readers, leaving them wanting more!
Make sure your photos are different from each other
See these photos? They're all pretty much the same.
No one is going to say, “If only I could see another picture of Jennine standing in a different way, THEN I would know what this outfit looks like.”
A picture is worth a thousand words. Would two pictures of the same thing be two thousand words? Nope. Still a thousand. Be sure to select the very best photo of a certain subject and share that. If you have two photos of the same subject and one is good, and the other one is also good then pick one. We don't need to see multiple angles of the same thing.
If you need to show a certain feature, like, say a detail or a closeup of your accessories, that's technically a different subject. Get creative with your photographing so you can have a better selection to edit from.
Select as FEW images as humanly possible
My rule of thumb is if you can't think of what to write about a particular photo that's different from the other photos, it shouldn't be in there.
Some people will argue with me on this, but I think the optimum number of photos is three for an outfit post.
- One head to toe shot
- One accessory or detail shot
- One shoe shot
For trend posts that number goes up, for example with slide shows, but that's because the photos are very different from each other. Even so, housing a whole collection in a single post can overwhelm readers.
Get creative with your cropping
One thing that isn't utilized enough in the fashion blogosphere is the crop tool. Cropping can really help make a photo more dynamic by simply cropping at an angle, or reveal more about the story you want to tell by focusing your reader's attention on a particular detail. If you are taking your photos in high resolution, you should have ample space to crop creatively.
Photoshop: Less is more
Last week we talked about common Photoshop disasters in the blogosphere. The beauty of Photoshop and other editing programs is you don't have to be a whiz to breathe a little life into your photos. I generally increase the contrast a smidge, perhaps boost the saturation or use a gentle warming filter on my photos. Maybe blur my hands or skin if I'm feeling they look scaley.
Optimize your photos for the web
Slow loading time is one of the biggest reasons why people bounce out, unsubscribe and generally do not come to your blog. When posting your photos, make sure they are a web-friendly and they aren't massive. Generally no bigger than 1000 pixels wide, but I would go down to 600 or 750 pixels. Every photo editing service allows you to size your images in pixels, so make sure they are the right size for your blog.
Don't know what a pixel is? Check this out.
Place your photos in an order that tells a story
Some bloggers are great at taking shots of their environment, and things that inspire their world. A cup of tea, a blossoming tree, a chair, and it adds to the ambiance of the post. When you're writing your post there is an order to it, be sure to apply that same logic to your photos to simultaneously tell a story in words and photos.
What photo editing tips do you use for your blog? Do share!