Ever wonder how brands, PR or creative agencies discover your blog or determine how to pitch you? Most brands develop an in-house database of targeted bloggers with notations including vertical (topics covered by your blog), traffic (official unique monthly visitors if they have your media kit or publicly available estimates) and social media presence. Here are 10 examples of sites brands may visit to learn more about your blog. As a blogger, you can monitor these sites and in many cases, edit and influence your profile on these sites to let your public presence shine.
Compete ranks unique visitors to a website based on a panel of US consumer behavior. While many brands rely on Compete for approximate traffic, it publicly excludes sites with monthly numbers below five figures and often does not provide a good benchmark for international traffic.
What you can do: Nothing aside from monitoring your presence on the site. Compete does not allow you to set up a brand profile or to provide integration with your analytics.
Alexa, like Compete, indexes websites based on relative monthly traffic. However, unlike Compete, Alexa weighs sites globally, with results from its global panel of internet users assigning each site an Alexa “Global Rank” and Reputation Score (showing number of sites linking to your site).
What you can do: You can claim and edit your site profile for free on Alexa. You should also be monitoring your Global Rank and Reputation scores on the site.
3. Google PageRank
While not technically a website, Google PageRank is a metric which used to be highly influential for SEO strategy and assigns each page on the internet a relative value from 0 to 10. Google PageRank still remains an influential shorthand way for brands to check the quality/influence of a blog.
What you can do: Install the browser plug-in and monitor your relative PR score.
Brands often begin their social media audit of a blog here. Bloggers can set up a fan page on Facebook to demonstrate influence based on number of fans, but also syndicate their content and leverage the cover photo and visually oriented status updates to build their brand online.
What you can do: Set up a Facebook fan page and regularly post on the platform to build an engaged community. Brands look at number of fans, but also look for engagement and quality posts.
Another popular item in a social media audit of a site is Twitter. Follower count is not the absolute measure of a blogger's relative ranking on this platform. Brands also check to see the quality of your followers, who you are following and what types of content you are tweeting on a regular basis.
What you can do: Set up a Twitter account and regularly use the platform, not only to syndicate blog content, but also engage with influencers and brands in a conversational forum.
With Pinterest on the rise as a popular social media platform (there are even agencies catering exclusively to “Pinterest influencers”), brands are increasingly including this site to learn more about your blog. Pinterest can be a great way to visually brand yourself and build relationships with other bloggers.
What you can do: Create and monitor your Pinterest account, curating boards which best curate your blog's style. While number of followers is something brands measure, they also look at the quality of your boards and engagement (number of re-pins and comments).
LinkedIn is a must visit social network for professionals. As a blogger, you can list your professional accomplishments online as well as create a company profile for your blog on the platform.
What you can do: Upload your professional history and update your profile page on LinkedIn. Connect with brands and others in the fashion industry including fellow bloggers.
Klout claims to measure influence based on a weighted ranking of your activity across social networks and assigns each user a score (1- 100). While there has been some controversy over the ranking system, this score still remains one of several shorthand measures of influence online for brands.
What you can do: Claim your Klout account and connect your social networks to create a fuller picture of your presence online.
As a directory of fashion, lifestyle and other bloggers, Bloglovin' is an easy one stop benchmarking tool for brands. One can browse blogs on the platform (which pulls in portions of RSS feeds of popular bloggers) based on ranking by number of subscribers.
What you can do: Claim your blog on Bloglovin' and monitor your ranking on the directory.
Last but not least, IFB is an excellent reference for brands as well as a networking tool for bloggers. With over 50,000 members in its database, the Independent Fashion Bloggers community is a must-visit destination for brands.
What you can do: Join IFB for starters! Then fill out your profile in the member directory to best represent your blog to brands and bloggers who may browse the directory. Stay visual by getting active, submitting to community projects, and connecting with others through the boards.
Do you use any of the above sites? What other tools do you use for your blog? Please share your thoughts in the comments below!
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