Does Your Blog Own You? 3 Ways to Rethink it & Make it Yours Again

does your blog own you, does blogging consume your life
Lately I have felt like an absolute slave to my blog. Life's circumstances have been overwhelming (a sick pet,  my wedding is two weeks away, putting in longer hours at the “day job,” etc.), and with all of my energy, time, and resources, I've only been able to put in about 1/10th of the work that I usually do toward it. I feel extremely guilty, as well as ensnared, trapped, and as if the site truly owns me.

Why? For one, I've set goals and expectations for it and myself that are perhaps on a superhuman level, and unattainable in the first place. I also don't want to let my readers down, who, in my circumstance, have come to rely on certain types of content live on the site at least every day.  I need to set the reset, and maybe even the HARD reset button on this process, as it has become more draining than enjoyable. For those of you that feel the same way, here are three tidbits of advice that I am executing, that may help you gain a better blog equilibrium as well!

Focus ONLY on What Excites You Most

I have found that when I see the list piling up of “to-dos” as far as articles I have to write, so does the mounting fear, dread, and anxiety that I'm never going to get to it all in the tiny amount of time that I have to squeeze it in.  If, however I start with the item that excites me most, it gives me the drive and fulfillment to feel content with what I just got done. The adage goes that the hardest part about writing is getting started, so if you can start with the aspect you love most, be it outfit pics, product reviews, fashion news, etc, then go for it! It will most likely get your creative juices flowing, and leave you in a much better place mentally.

Be Candid with Your Readers

Sometimes it is a relief to “come clean,” and in this case, let your readers know how much you love and appreciate them, but  will be posting less frequently or need some time to rehash the site. Being upfront and honest about being busy, feeling overwhelmed, or burnt out sooner than later will give you the immediate release from the pressure of feeling compelled to constantly be working on your blog. Plus, everyone is so busy, I'm pretty sure your readers will understand! It's so much better to let them know, instead of them wondering why you haven't posted in a long time. Thinking about how you can best utilize your blog and time might be something you want to deliberate for some time, and you may decide to go niche or take it in a whole direction;  it may make your readers feel more involved if you give them a head's up/sneak peek of what's to come when you figure it out.

Seek Help

Know some college-age fashionistas? Friends who love to write?  A younger cousin obsessed with fashion? Tap them to write for you once in a while! It will refresh the content on your site to hear from a new voice, and give you some time to really make those posts that you want to work on most robust and memorable. Also tap into your blog network (IFB, ahem!) and see if anyone would be interested in post exchanges – most likely you will get an enthusiastic response.


 What has worked for you when you've felt like your blog was becoming your overbearing boss?

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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8 Responses

  1. Jennifer Rose

    Yes, this is so true! What also helps me, is getting the most challenging tasks out of the way first…it makes the rest of the day a litte easier. – JR of

  2. Retro Chick

    I find scheduling helps when it all gets on top of me. Spending sometime brainstorming new post ideas and scheduling them in on a calendar for the next couple of weeks or months makes me feel the pressure is off to come up with something new and imaginative!

  3. Emily Friday

    Fantastic article! I understand all too well how you feel, and it must be so hard for you considering you have people who genuinely rely on your posts. Even though I don’t have a huge following yet, I still feel under immense pressure to post quality content on a frequent basis, and I had this experience while undergoing my exams lately.
    It was really difficult because I had to deal with not being able to post everyday, but, I did the best I could do with the time I had and once I explained to my readers, they were very understandable!

    My advice to anyone else would be – take a break! Go easy on yourself, it’s not the end of the world if you’re struggling. And, since I’ve had time back, it’s helped me feel more in control to post blog posts on my own accord, and not place so much pressure on myself, instead of forcing myself to schedule posts daily etc. The world will not end if you make a few mistakes from time to time 🙂

  4. The Science of Happy

    Great post, my old blog used to own me. I’d post the same old thing around the same old time and just did it out of habit. I wasn’t happy with it so I said goodbye to it and started a new blog; one I’m very proud of.

  5. Eleni | My Paradissi

    I try to bring into my mind the enthusiasm I had when I started blogging. Then I skip my planned posts and write about something I really dig at the moment, like I did the first months when I was more clueless and I blogged only for fun. Somehow, this gives me a fresh start and the inspiration to keep going!
    Thanks for this post. Brilliant as usual! xoxo