In marketing and PR, we listen as our clients talk about the purpose of their company, the inspiration and the particular point-of-view that drives them to create or serve customers. We help them figure out what parts of their story are most compelling, what makes them unique, and then we help them communicate that story to the media. Understanding brand voice, value, and what makes each company different allows us to craft compelling content that captures the attention of target audiences again and again. This recurring attention is what allows brands to increase awareness, become household names and ultimately grow and profit.
Style blogging is a form of visual storytelling and fashion blogs share news, highlight designers, and act as discovery engines for great pieces and new must-haves, but it's a struggle to differentiate in a sea of similarity. The opportunity to rise above the fray comes, in addition to what is written or photographed, by working on your brand, and, a willingness to get personal. Consider Love Maegan sharing her struggles with infertility, Wendy of Wendy's Lookbook's passion for juvenile justice sparked by personal experience, and our dear Ashe, boldly sharing swimsuit photos and daring to reveal a healthy perspective on getting out there and enjoying the water. When we know more about you, we can root for you, we can feel closer to you, and that draws us in.
Humans are wired for connection. If you can find places in your blog to move beyond the clothes and help us understand what you stand for, what makes you tick and even where you struggle, you will be rewarded. A little vulnerability is not only personally validating – it's often the more personal posts that unleash a fury of support – and traffic — but your willingness to bring your whole self to the blogging game will allow you to build stronger relationships with your readers, ones that will last well beyond your next outfit post.
How much of you do you share on your blog?
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